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Open APIs and News Organizations: A Study of Open Innovation in Online Journalism

Open APIs and News Organizations: A Study of Open Innovation in Online Journalism. Tanja Aitamurto Stanford University @TanjaAita Seth C. Lewis University of Minnesota @SethCLewis. International Symposium on Online Journalism; Austin, TX; April 1, 2011.

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Open APIs and News Organizations: A Study of Open Innovation in Online Journalism

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  1. Open APIs and News Organizations:A Study of Open Innovation in Online Journalism Tanja Aitamurto Stanford University @TanjaAita Seth C. Lewis University of Minnesota @SethCLewis International Symposium on Online Journalism; Austin, TX; April 1, 2011

  2. the R&D problemfor news organizations

  3. open innovationopen APIs

  4. four leading cases:NPRNew York TimesGuardianUSA Today

  5. 4 key benefits

  6. (1)speed up internal / externalproduct development

  7. (2)find new revenue potential

  8. (3)leverage the brand, drive traffic

  9. (4)build a community of developers

  10. challengesmostly internal (vs. external)more cultural than technological

  11. takeaways:open innovationefficiencies‘woven into the web’ecosystem effects

  12. thanks.@TanjaAita@SethCLewis

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