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Learning Best Practice Behaviours through Multimedia Simulators

Learning Best Practice Behaviours through Multimedia Simulators. Leena Kojonen Andersen Consulting Helsinki, Finland. Topics. Business context What we mean by Business Simulation Some benefits Components of a simulator Example: Marketing Strategies and Tactics Demonstration Conclusions.

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Learning Best Practice Behaviours through Multimedia Simulators

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  1. Learning Best Practice Behaviours through Multimedia Simulators Leena Kojonen Andersen Consulting Helsinki, Finland

  2. Topics • Business context • What we mean by Business Simulation • Some benefits • Components of a simulator • Example: Marketing Strategies and Tactics • Demonstration • Conclusions

  3. Strategy People Process Technology Andersen Consulting • Founded in 1913 • Over 150 offices in 47 countries • Revenues 8.3 MUSD • Personnel 65 000

  4. Business context • Apply new technologies quickly and flexibly • Make complex decisions • More sales orientation • More direct contacts with end customer • Requirements for both deep and broad skills • Constant retraining due to changing requirements

  5. Business Simulation is… A virtual experience Looks and feels like work Provides a clear goal Enables users to learn by doing Provides realistic outcomes Offers a safe place to fail Allows students to explore Incorporates coaching and support Based on rigorous, business-goal driven learning design Business Simulation is not... Gaming Role-playing Computer-Based Training Process Simulation What we mean by Business Simulation

  6. Increase Retention Teaching Others 90 Reduce time to competency and decrease time away from the job Learn by doing 75 Time to Competency Discussion Demon-stration Audio-Visual 30 Current Training BusinessSimulation 20 Lecture 15 5 Increase decision-making skills Focus on performance improvement…not just training CorporateCulture Judgment Synthesis Analysis Application Comprehension Knowledge Best Practices BusinessProcesses Team interaction Knowledge& Skills Individual Role Multi-dimensional behavior change Some benefits

  7. New Learning Architecture Reference Simulation Try and fly the mission (exploration) Review reference knowledge base Tutor Customised coaching & remediation How does it work?Components of a simulator Business Simulation

  8. Example of a simulator:Marketing Strategies and Tactics Audience Andersen Consulting consultants Learner role Brand Manager for Java House Learner goal Develop and run Java House marketing strategies & tactics successfully for a year Length 5 h Outcome / target skills • Develop brand and marketing strategy • Create and modify a marketing plan • Evaluate the business performance ofthe marketing plan

  9. Evaluation Synthesis Analysis Application Comprehension Knowledge Theatre/Team BasedSimulation Multimedia Simulators Cognitive Skill Level (Bloom) Self Study & Classroom Videoand CBT Small Large Number of Associates multiplied by the dollar impact / associate on Sales, Margins, Cost, and Risk Mitigation. Conclusions

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