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Creating A Student Movement with Social Media. How did Mobilize.org start? Why did we go with a “.org” name? What is our target audience? How have we used web tools to create this network? Moving from on-campus project to national org Tips, tools, and lessons learned. Engaging Citizen 2.0.
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Creating A Student Movement with Social Media How did Mobilize.org start? Why did we go with a “.org” name? What is our target audience? How have we used web tools to create this network? Moving from on-campus project to national org Tips, tools, and lessons learned
Engaging Citizen 2.0 From Obama to the “MyFaceTube” Revolution, How Social Media is Reshaping Civic Engagement
David B. SmithExecutive Director, National Conference on CitizenshipFounder & Chairman, Mobilize.org Email: Dsmith@NCoC.net Twitter: @Mobilizer Facebook: www.Facebook.com/Mobilizer
National conference on citizenship Founded in 1946, Chartered by Congress in 1953 Measure, Track, and Promote Civic Engagement Hold Annual Conference in Washington DC Publish America’s Civic Health Index Began Researching Netizens and eCitizenship
Netizens Transcend traditional barriers 2007 America’s Civic Health Index
MillennialS & facebook 2009 America’s Civic Health Index
Defining Modern CitizenshipLearning through experimentation 63rd Annual Conference on 9/9/09 449 Attendees 3,691 Unique Online Viewers 9,707 Tweet Reach Online Videos Still Getting New Views Convening on Engaging Citizen 2.0
Technology is NOT A Tactic,It’s a set of Values Democratic Collaboration Interactivity Transparency Engagement Listening Authenticity
Are We seeing the end of traditional Organizations? Hierarchal Structure Information Gatekeepers Redefining Membership Shift from Consumer to Producer
What’s Next for Ncoc? Edward M. Kennedy Serve America Act Requires Census and CNCS to work with NCoC to create an annual “Civic Health Assessment” NCoC’s Roles: Help establish, revise, and update indicators (including indicators on eCitizenship) Produce reports and help disseminate results Potential: Expand to 50 State and 100 City Reports Seeking Local Partners (State/City)
Facebook Causes Research Civic Currency
David B. SmithQ&A Email: Dsmith@NCoC.net Twitter: @Mobilizer Facebook: www.Facebook.com/Mobilizer