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NetSuite Template Team:

NetSuite Template Team:. Make sure you run all 5 periods ending in 2012 – you should see “ Congratulations, you have completed the simulation ” Email power point templates to: marta@bigpictureonline.com Call Marta if you need help: 312.804.4222. Market Knowledge: Business Objective.

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NetSuite Template Team:

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  1. NetSuiteTemplateTeam: • Make sure you run all 5 periods ending in 2012 – you should see • “Congratulations, you have completed the simulation” • Email power point templates to: • marta@bigpictureonline.com • Call Marta if you need help: 312.804.4222

  2. Market Knowledge: Business Objective Core Competence: Strategic Assets: Benefits: (select one) Price Industry specificity Need for fast value Control Ease of use (lower) Financial Risk Customer Service

  3. Estimate Next Period’s Sources of Volume

  4. Market Knowledge: Strategic Decisions business objective marketing objective source of volume 2012 Goal: (# and metric) Stimulate Demand? Steal Share? Acquisition? Retention? Category Definition:

  5. Strategic Fit of Available Investments Data security key activity: Verticals NetSuite University marketing objective acquisition retention NetSuite Inside User Experience stimulate demand Platinum Care Package source of volume Retail Development earn share Sales Force Training Web Sales Force

  6. Summary * Tie Behaviors to the strategy: acquisition to the category, acquisition (from competitor) to the brand, increased volume/customer, increased price paid/customer

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