List Building 101

1. List Building 101

2. “The Money is in the List!” If you had a dollar for every time you've heard that said, well, you'd already have your fortune. If you've been involved in internet marketing for any length of time, you should already be aware of the importance of list building. For those of you who are new to internet marketing, you should be aware of this also, but if you have not heard the phrase "The Money's In The List!!", then you need to wake up! Without a list of responsive customers, you are not going to be very successful in online marketing.

3. Elements of List Building 1. Identify your market 2. Identify their problem 3. Get Domain & Hosting 4. Set up simple website 5. Create Free irresistible offer 6. Set up Follow up message series 7. Get targeted traffic 8. Let them know how you can solve their problem 9. Ask for the appropriate action 10. Build relationships

4. Do I need a list? Simple answer…Yes! Should Be Your #1 Focus! • Builds loyalty and repeat business • Quickest and most direct method of communication • Immediate, repeatable and measurable results • Easy and not a lot of tech skills required • Helps turn leads into customers • Very affordable • Positions you as an expert

5. Is Size Important? YES and NO The answer really depends on how well you manage the size of the list you have. What should you be looking for? Quality – Very specific & targeted list of opt-ins with well built relationship between list owner and opt-in. Quantity – Number of Qualified targeted opt-ins with well built relationship between list owner and opt-in. Me personally, I am looking for both, and so should you!

6. List Segregation Segregate your lists or target your list building efforts to a more targeted demographic profile. (characteristics of a population) One of the important facets of list building is the concept of targeting your lists. In other words, you want your subscribers to be as targeted as possible and to fit into a tight demographic profile. Takes time and effort on your part but, more people will respond to your emails, and overall you will just make more money by using this strategy.

7. Traffic Traffic Squeeze Page Traffic OTO Sales Page or Affiliate offer Opt-In Thank You Squeeze Page Opt-In Process Confirmation email OTO Sales Page or Affiliate offer Subscriber confirms Confirmation Page Follow Up Email Series Build Relations & Affiliate Offers

8. Sales Page List Building Process Sales Page Free Offer List No sale Free Offer Opt-In Sale Front End NO OTO Sale Thank You Opt-In Page for Download Front End Buyers List OTO Offer OTO Sale Thank You Opt-In Page For Download OTO Buyers List

9. Double Opt-in List Permission Marketing Clean list of targeted email addresses of people who are really interested in receiving the emails from you. Opt-in marketing requires the permission of a willing customer to subscribe to your marketing materials via e-mail. Visitor opts in to your squeeze page for your offer Visitor is sent an email verification requiring them to confirm they indeed want to receive emails from you You want your list to be built up of emails that contain the people who are interested in your offers. Make sure you have their consent beforehand.

10. Confirmation Email Subject: Response Required, confirm your request for information from {!listname}. We recently received a request for subscription to our list from the email address, yourname@gmail.com. In order to too ensure that all subscription requests are valid, we require a simple confirmation before your email address will be added to our mailing list. Please click the link below to confirm your subscription to our list. You will not be added unless you click this link. http://www.emailaces.com/optin.php?m=36323432393839&p=1198952617 If you did not make this subscription request, please simply delete this email. No further action is required on your part. You will not receive any additional email in the future, and your email address will not be added to our mailing list.

11. Squeeze Page

12. Free Offer Squeeze Page Process Source of Traffic

13. Creating A Powerful Squeeze Page A squeeze page is a one-page website that is specifically designed to entice people to give you their email address to build a quality list, in return for a free gift or “give away” product. By convincing people to subscribe, and helping them by making it as simple as possible, you can bridge the gap between a website visitor and another soon-to-be-devoted reader of your email marketing campaigns, and turn them into good buying customer, that will buy from you over and over again. Consistently providing great content in your messages is key to turning your subscribers into raving fans. Before you can develop that relationship, however, you have to get them to subscribe.

14. The 5 Basic Elements of the Squeeze Page • 1. Create a strong headline • 2. Have a simple, clear design • Text: Create a simple mostly white page with a table border, headline, a few bullet points, and opt-in form, clear concise call to action. • Video: Great option and usually will provide higher conversion) • Graphics: Keep simple and test • 3. List of the most important benefits. (Not features) • 4. Have a prominent opt-in form • 5. Clear & strong call to action

15. Headline • Two purposes only… Grab attention and compel further reading. • The headline is probably the most important aspect of a squeeze page. It needs to be compelling & benefit laden. It needs to create a burning curiosity for your visitors to read more. • The true purpose of a headline is not to summarize or advertise the website, It’s simply to get people to read further. That’s it. If a headline does not achieve this quickly, efficiently and effectively, people will simply click away without giving it much thought. • Develop headline by using the most important benefits of the offer. • At its essence, a compelling headline must promise some kind of benefit or reward for the reader, in trade for the valuable time it takes to read more. Must grab readers attention

16. The famous “AIDA Formula” The famous “AIDA Formula,” Squeeze page must follow this formula in order to be successful. Attention: Capture readers attention Interest: Arouse readers interest Desire: Increase readers desire Action: Get reader to take desired action List of emotional triggers: Fear Pain Curiosity Mystery Convenience Pride, power, ego Anger Assurance Immortality Jealousy Shock Love, lust Greed

17. Example of headline using greed: "Boost Your Income By More Than100% When You Follow This Simple Step-By-Step Amazing New System That Helped Me Generate $3,956.75 In 29 Days!” Example of Headline and sub headline using Assurance, Pride, Pain, Jealousy, Convenience Step-by-step videos to ensure you don't do anything that causes you to fail “Super Rapid Cash Affiliate Marketing System That Gives You Everything You Need To Finally Pay Off Lingering Debt & Live The Stress Free Lifestyle You Deserve,Using An Absolutely No Cost Affiliate Marketing Step-By-Step, Proven System 100% Risk Free!” It’s Your Turn To Experience Affiliate Rock Star Status… Your Affiliate Checks Are Simply Waiting For You My Friend!

18. The Amazing Hook The hook must be amazing. Formulate a hook by researching exactly what your customer would want if you delivered the perfect product. Don’t be afraid to sell the “magic pill” if you can deliver on your promise. A hook is a uniqueness of your offer. What makes your product or service so unique that they just have to buy from you over top of anyone else? Your hook needs to arouse your audiences burning curiosity and FORCES them to listen. It is your slant, your uniqueness, which no-one else has. Without the hook there will be no catch.

19. Headline Example With Hook: It’s time for you to get results! “Earn While You Learn… Create Instant Cash, Instant Fame, & Instant Lists Using A Powerful & Secret System Based On Decades Of Proven Education Methods!” A “Real” Business We Set Up With You That When Used Correctly Has Potential To Earn You Between $3,000 - $5,000 Per Month Online! Hook is: “Earn While You Learn” & “Based On Decades Of Proven Education Methods”

20. Use Verbs That Direct Your Visitor Use words that Directs your visitors and takes them by the hand. Examples include headlines that begin with the words “Earn,” “Discover,” “Find,” “Read,” “Get,” “see,” “Claim,” “Visit,” “Join,” “Sign up,” etc. But don’t just stick with mere verbs. You will do well if you Paint a vivid pictures in the mind of your visitor by the use of action words. The more vivid the picture is, the more compelling the headline will be. (For example, a headline like “Zoom Past Your Competition” will be better than “Discover How Your Competition Stays Ahead”)

21. 2. Simple & Clear Design You don’t want too many distractions on your page. Each element of a squeeze page has it's place, but the key is to create a professional and visually appealing page without being distracting. You want people to sign up, not be in awe of your graphics. No banners, no adsense, no outside links, no pop ups You should include a privacy policy, and contact information. It helps build trust and people expect to see it. Make sure your links open up in a new window. No Fillers and Fluff… Make a “no fluff” rule when writing your squeeze pages. Highlight the best benefits to make it clear what's in it for them. You want them to make a quick decision to sign up, and the text on the page needs to reflect that. Create a simple mostly white page with a table border, headline, a few bullet points, and opt-in form, clear concise call to action.

22. 3. Bulleted List of Main Benefits Benefits are not the features…Features are factual information, benefits, are the results of features, Don’t overdo the list. Keep it simple and use your main benefits Answer their question “What’s In It For Me”Give Visitors a Reason to Subscribe. Why Should They Make Room For You? Remember your visitors, haven’t yet experienced the value you’re delivering Benefits let your visitors know that there is a solution to their problem. Not only is there a solution to their problem, but you have the solution. "I can help." Remember those 3 simple words. Identifying the problem is not enough. You have to show the reader that there is a solution and you have it.

23. 4. Opt-in Form Opt-in form - It's not a squeeze page if people don't have a way to take action. Above the fold - Put the Form in a Prominent Location… People seeing your page should be able to make a decision without having to scroll down. Long Squeeze page - include a place for them to enter their information in more than one place on the page. One above the fold, and the other below. Keep it Short and Sweet - Ask for your visitors First name and Primary email. Only ask for information you need most! Long forms may be tolerated for mortgage applications, but not opt-in subscriptions. Remember, your competitors are only a click away.

24. Call to Action • The final step in creating a squeeze page is getting the visitor to take action. • Identifying your market, determining their problems and letting them know you have the solution, is not enough. • You have to make them act and you need to create a sense of urgency. • Tell them more than once, and do so clearly. Their purpose is to get what you are offering, your purpose is to get their information. • If you are giving them something of quality, then you are doing them a favor by letting them know exactly how to get it.

25. Tell the visitor exactly what action you want them to take. Make it very clear and concise… Keep the choices simple… either signing up or clicking away… Be Specific. Let them know they don't have to put up with their problems another day. You can solve them right now. Example: Your competition has been running over top of you for far to long. It is time to put a stop to it right now… Simply enter your First Name, and Primary Email in the Provided form to the right... It is time for you to rise up and be seen! Call To action Button: Avoid SUBMIT NOW! Yes… Send Me My Free Video Course!

26. Video Squeeze Pages By now you hopefully know what a squeeze page is. However, what is a video squeeze page? A video squeeze page is simply a squeeze page that uses a video to pull in more opt-ins than text could ever do by itself. Video is far more effective than using just plain words on a squeeze page. Video is compelling, and highly visual. It captures our attention. The longer you take to start adding audio and video to your websites the more money you are leaving on the table. It’s as simple as that.

27. Affiliate Marketing Process Without A Squeeze Page Why is it that the big shot Affiliate Marketer can sell Affiliate products at will, but you can’t?  It probably seems to you that you're promoting the same thing, right? Well the answer is… Yes and No… 1. Visitor shows up to your website (without a squeeze page.)2. You send visitor to Affiliate Product owners sales page. 3. Visitor purchases product from Affiliate Product owner.4. Affiliate Product owner compensates affiliate for sale. 5. Visitor is now a customer on product owners list. Consider this; It may take at least seven contacts before a visitor/prospect buys. Without getting the visitor on a list you lose the opportunity to put yourself in front of the visitor again.

28. Revised Affiliate Marketing Process With A Squeeze Page 1. Visitor visits your squeeze page.2. Visitor enters contact information.3. You redirect prospect to Affiliate Offer.4. Visitor purchases Affiliate Offer.5. Product owner compensates you for Affiliate Sale. 6. Visitor is now a subscriber on your list 7. Build Relationship & market more Affiliate Offers Adding a squeeze page to the affiliate sales path, gives you the option of offering the same product on more than one occasion, & start list-building & relationship building. You also have the option of waiting before you send your new subscriber to the Affiliate offer. This gives you the option pre-selling a little more through things such as a product review of the product or more content pertaining to the Affiliate product first.

29. In Summary Building an email marketing list is going to be one of the single most important aspect of your online business. Having a List will allow you to establish Authority and Credibility in the marketplace…This is a must if you are to rise above the crowd in a noisy online world In the world of online you need to be able to get yourself trusted by those that you want to market your product to. Your market must Know you, Trust you, Like You. Always Test and Track your results! The trick here is to test to find what works best, stop what doesn't work, and improve what works to increase conversions.