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COALITION BUILDING 101. Jennifer Lynch Community Health Promotion Specialist Arkansas Department of Health 1606 Pine Grove Lane Harrisburg, AR Jennifer.lynch@arkansas.gov. What Is A Coalition?.
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COALITION BUILDING 101 Jennifer Lynch Community Health Promotion Specialist Arkansas Department of Health 1606 Pine Grove Lane Harrisburg, AR Jennifer.lynch@arkansas.gov
What Is A Coalition? • An alliance of individuals, groups, parties or states that come together, join forces or form partnerships usually for a specific or common purpose. • A pact or treaty among individuals or groups, during which they cooperate in joint action, each in their own self-interest, joining together for a common cause.
ADVANTAGES OF A COALITION • The number of people who are involved • Implementation of varied activities & programs • Networking opportunities • New ideas & energy to existing programs • Good source of information & feedback • Publicity for the program • A distribution network
RECRUITING PARTICIPANTS • Target key community leaders • Involve people whose jobs relate to the work of the coalition • Reach out to non-traditional partners in the community • Identify people who have a personal interest • Keep the size manageable • Develop structure for efficiency & effectiveness
RECRUITMENT PLAN • Develop a formal plan • Orient new members • Prior to first meeting explain the coalitions mission, vision and what their role will be as a member • New member packet/manual • Introduction & welcoming • Debrief after first meeting • Establish a mentoring system • Training to address individual needs
MAINTAINING THE COALITION • Celebrate victories both big & small • Success is the best way to keep people involved in your coalition • Keep people motivated & willing to carry on the campaign • Demonstrate what people can do • & what is in it for them
Run an effective, interesting, productive meeting: • Determine purpose & type • Establish objective & develop an agenda • Follow the agenda and begin & end on time • Recognize issues & agree on how to deal • Encourage participation of all members • Summarize each agenda item as it is completed • Prepare & distribute minutes • Act on or implement decisions • Plan follow-up meetings or activities
Ineffective Meeting Effective Meeting IS YOUR COALITION EFFECTIVE OR INEFFECTIVE?
OVERCOMING OBSTACLES • Manage resources effectively • Allow time for buy-in to insure interest • Provide sufficient funding • Keep moving forward despite unwillingness “Obstacles don’t have to stop you. If you run into a wall, don’t turn around. Figure out how to climb it, go through it or work around it.”
COMMUNICATION • Send meeting minutes • Send news clippings or articles • Produce newsletters/brochures • Ask your member what they expect “Communication is not the key, the key is understanding what was communicated” Charlotte Strickland