Farm Foundation Traceability and Assurance Roundtable November 19, 2003

1. Farm Foundation Traceability and Assurance Roundtable November 19, 2003

2. Who is eMerge Interactive ? We are…. a technology company providing • individual-animal tracking, •data management,•supply logistics services,and• food safety technology to the U.S. Beef production industry.

3. Food Safety Technologies • VerifEYE ™ Inspection Technology • Exclusive rights to US patent (USDA/Iowa State) • Critical technology to verify “Clean” carcass • Enables “Zero Tolerance” on detectable fecal • Carcass System, Hand-Held, • and Hand Scan Derivatives

4. Food Safety Technologies Automatic Identification - Carcass Inspection (Excel Demo)

5. Economic Initiatives: Animal Ownership Herd Management Genetic Improvement Vaccination Records Marketing Opportunities Branded Beef Value Added Alliances Animal Information Solutions

6. Regulatory Initiatives: International Trade Issues Disease Monitoring and Control COOL Legislation National ID Program Animal Information Solutions

7. Food Safety Issues “Farm to table” trace ability and certification to address consumer fears and insure safety of food supply. Animal Information Solutions

8. Goal is to achieve a traceback system that can identify all animals and premises potentially exposed to an animal with a foreign animal disease within 48 hours of discovery. Enhance the efficiency and effectiveness of current regulatory programs Enhance ability to respond to Biosecurity threats. National ID Program

9. Diversity of the Beef Industry: Variation in Producer Size – Large vs. Small Regional Challenges – Brand States vs. Non-Brand States Zero Control or Consistency at any point in the Supply Chain. Environmental Differences among Producers Challenges to Data Providers

10. Animal Movement: No Vertical Integration Average animal is owned by 4-6 people in its life Commingling is a normal management practice Not all facilities are equipped to capture data What is “Animal Movement”? Challenges to Data Providers

11. Lack of Infrastructure in the Production sector: Internet Access Identification Tags Readers Computers Handling Equipment Challenges to Data Providers

12. Government Access to Production Data: APHIS = FDA, IRS, BLM, etc. FOIA Concerns – anyone can get access to data Producers will reject any program that allows/requires full government access. Concerns over liability being thrust upon the production sector. Blame for mistakes at other levels of production Challenges to Data Providers

13. Private vs. Public Classification of Data: Data will have to be classified as Private or Public. Public Data – ID Number, Weight, Sex, Color Private Data – prices / costs, genetics, prior owners Proprietary nature of data when animals are sold Disclosure of Financial data to Government and Competitors. Challenges to Data Providers

14. Purpose: Address the need for a uniform set of data movement standards among the Beef Industry Producers. To allow government access to restricted fields of data in order to react quickly to a Foreign Animal Disease outbreak. Beef Information Exchange- BIE

15. Mission: To create and maintain data standards and a technical platform for the exchange of livestock identification and performance identification between qualified companies enabling a National information infrastructure which can be used by member companies, their customers in the private sector and appropriate regulatory agencies. Beef Information Exchange- BIE

16. Founding Members: AgInfoLink APEIS eMerge Interactive IMI Global Micro Beef Technologies Beef Information Exchange- BIE

17. Farm Foundation Traceability and Assurance Roundtable November 19, 2003