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Introduction to Rhetoric

Introduction to Rhetoric. Definition of Rhetoric. Aristotle defined rhetoric as “the faculty of observing in any given case the available means of persuasion.” Other definitions of rhetoric: The art of persuasion

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Introduction to Rhetoric

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  1. Introduction to Rhetoric

  2. Definition of Rhetoric • Aristotle defined rhetoric as “the faculty of observing in any given case the available means of persuasion.” • Other definitions of rhetoric: • The art of persuasion • “rhetoric is the art or science of men and women communicating with other human beings” –James J. Murphy

  3. Essential Questions for Unit • What techniques do writers and speakers use to deliver their messages? • What is the effect of speaker, occasion, audience, purpose, and subject? • How do writers and speakers appeal to the audience-ethos, logos, and pathos? • What makes a speech effective? • How does structure relate to purpose? • Just how powerful can one word be? • What are fallacies?

  4. Aristotle’s Triangle/The Rhetorical Triangle SPEAKER AUDIENCE SUBJECT

  5. “Near and Far” • The following clip shows how even something as basic as a children’s television show employs the rhetorical triangle. • Near and Far http://www.youtube.com/watch?v=iZhEcRrMA-M

  6. Lou Gehrig “Farewell to Baseball” Speech • Henry Louis "Lou" Gehrig (June 19, 1903 – June 2, 1941) • Played in 2,130 consecutive games • Inducted into baseball hall of fame in 1939 • Career cut short by ALS (which came to be known as Lou Gehrig’s disease • Lou Gehrig video • Lou Gehrig audio

  7. Subject • In rhetoric, the topic addressed in a piece of writing. • In Sesame Street clip: • The concept of near and far • In Lou Gehrig’s speech: • His career in baseball with the Yankees • How lucky and blessed he has been in his life

  8. Speaker/Persona • A term used for the author, speaker, or the person whose perspective (real or imagined) is being advanced in speech or a piece of writing. • In Sesame Street clip: • Grover, a lovable monster, who is trusted by children. They view him as a friend. • In Lou Gehrig’s speech: • Presents himself as a common man, modest, and glad for the life he’s lived

  9. Audience • One’s listener or readership; those to whom a speech or piece of writing is addressed. • In Sesame Street clip: • Preschoolers/toddlers • In Lou Gehrig’s speech: • Fans, fellow athletes, those in the stadium, and those who would hear the speech on the radio. He is addressing people rooting for him.

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