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Introduction to Rhetoric

Introduction to Rhetoric. September 23, 2011 The 5 Canons Unit 1. Definition of Rhetoric. “Rhetoric” was a term coined by Aristotle. It is not defined as “trickery.”

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Introduction to Rhetoric

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  1. Introduction to Rhetoric September 23, 2011 The 5 Canons Unit 1

  2. Definition of Rhetoric • “Rhetoric” was a term coined by Aristotle. • It is not defined as “trickery.” • It isthe use of the best available tools to persuade an audience and to appeal to that audience from a position of strength.

  3. Rhetorical Devices We Know • Ethos • Pathos • Logos • The Rhetorical Triangle • Speaker • Audience • Subject

  4. A New View- The 5 Canons • The term “canon” means a general rule, law, or principle • There are 5 canons- or rules- that govern how a writer can persuade an audience • Invention • Arrangement • Style • Delivery • Memory

  5. Canon #1: Invention • Comes from the word “inventory,” as in conducting a search for something • Writers use invention to search through their experiences, ideas, backgrounds, and observations to decide how to write an effective text • Writers use their experiences, ideas, backgrounds, etc. to invent their text!

  6. Canon #2: Arrangement • This is how the writer places ideas, facts, and examples to make them most effective • Arrangement creates: • Order • Structure • Support

  7. Canon #3: Style • Style is the choices the writer makes regarding special words, phrases, and sentences • Choices about style help the reader understand the writer’s personal way of expressing himself or herself

  8. Canon #4: Delivery • Delivery is the writer’s use of his or her own voice in the text • This refers to how the argument is delivered to the audience • Is it… • Formal? • Demanding? • Funny? • Sympathetic?

  9. Canon #5: Memory • Effective writers will tap into the memories of the readers by creating: • Cultural associations • Personal connections • Historical associations

  10. The 5 Canons

  11. How do the other devices fit in?

  12. Use the 5 Canons as a Guide • Using sticky notes and poster paper, make a visual aid that shows how the other rhetorical devices- The Rhetorical Triangle and the 3 Appeals- fit into each category of the 5 Canons. • Use the 5 Canons as your guiding rhetorical principles… • Define each device on the sticky note • Provide examples of each Canon from each of the readings

  13. Example

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