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Introduction to LinkedIn for you and your career-seeking clients

Introduction to LinkedIn for you and your career-seeking clients. SUE ELLSON BBUS AIMM MAHRI 28 AUGUST 2014 workshop 4pm –6PM career development association of australia – VICTORIAN BRANCH VECCI, 486 albert street, melbourne , victoria,Australia. LEARNING OBJECTIVES.

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Introduction to LinkedIn for you and your career-seeking clients

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  1. Introduction to LinkedIn for you and your career-seeking clients SUE ELLSON BBUS AIMM MAHRI 28 AUGUST 2014 workshop 4pm –6PMcareer development association of australia – VICTORIAN BRANCH VECCI, 486 albert street, melbourne, victoria,Australia

  2. LEARNING OBJECTIVES • How to overcome any obstacles to completing your profile • How to complete your profile for your purpose • The importance of keywords • The value of statistics, backups and maintenance • Updates and Questions and Answers …..will be demonstrated by practical examples

  3. WORKSHOP IS FOR YOU • New to LinkedIn • A tentative LinkedIn user • Not sure you are making the best use of LinkedIn for yourself or your clients • Are looking for ways to improve your LinkedIn profile or those of your clients

  4. introduction • Up to 90% jobs not advertised • Six million members on LinkedIn in Australia • 300 million members worldwide (two new per second) • Over 300 million members removed from LinkedIn • All new hires will have a ‘Google Search’ – LinkedIn result on first page

  5. Sue ellson • First 100,000 Members – joined 21 December 2003 • Over 5,000 international connections • Over 900 views per 90 days • Presentations to individuals, companies, universities, outplacement firms, newcomers • Consultations, Workshops, Training, Conferences • Establish, Advise, Improve, Edit, Convert

  6. LINKEDIN For career DEVELOPMENT PRACTITIONERS …….What is your purpose in life? …….yes, that was meant to be a joke for career development practitioners! …….What are you trying to achieve with LinkedIn?

  7. LINKEDIN For career professionals • Role model for your clients – it is not rocket science – find/do job • Attract your clients • Maintain your relationship with your clients (future referrals) • Develop your brand/reputation/network • Improve your Google presence • Prepare for your future options

  8. LINKEDIN For career professionals • Backup (PDF of your profile and CSV of your contacts) • Statistics (Connections, Views, Recommendations) • Complete – 7 times more likely to appear in search results • Photo – 11 times more likely to be viewed • Active – Updates, interactions, participation, proactive • Measure – ROI, time allocation, results

  9. LINKEDIN For you - INTRODUCTIONS • What is your PURPOSE? • Who is your IDEAL CLIENT? TONIGHT – we are all winners, not competitors – more Australians need Career Development!

  10. LINKEDIN For career DEVELOPMENT PRACTITIONERS • Questions please – any sort! • Yes, you can connect http://au.linkedin.com/in/sueellson • Confidential questions sueellson@sueellson.com • Provide feedback by email to be profiled on my website (SEO) …….Remember, what is your purpose in life (or LinkedIn)?

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