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Introduction to the world of beauty

Explore the world of beauty through editorial fashion photography, learn the difference between advertising and editorial, and discover how Aveda participates in editorial projects. Meet key industry figures, learn about top salons, attend fashion shows, and get insights from leading professionals.

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Introduction to the world of beauty

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  1. Introduction to the world of beauty • Understanding editorial

  2. What is Editorial? • http://en.wikipedia.org/wiki/Fashion_photography • http://fashionphotographyblog.com/2009/12/advertising-vs-editorial/

  3. How is Aveda involved in editorial? • collections- • http://www.avedapurepro.com/education/collections.tmpl • advertisement- • http://www.youtube.com/watch?v=Efqhmm2_bjA • fashion shows- • http://www.youtube.com/watch?v=KzqUkbThnp4 3

  4. People to know Global artistic team: • http://www.youtube.com/watch?v=C1w0l3Or8a8 Antoinette Beender-global creative director Ian Michael Black-North American Technical Director Ricardo Dinis- Global Artistic Director for Cutting Janell Geason- Global Makeup Educator Allen Ruiz- North American Styling Director Tippi Shorter- Global Artistic Director for Textured Hair http://www.aveda.com/artists/index.tmpl • ricardo dinnis

  5. Advanced Academy Educators • http://www.avedaadvancedacademy.com/educators.html 5

  6. geno interview 6

  7. People to know • Vidal Sassoon • http://www.youtube.com/watch?v=28jvlBA0RMk • Vivienne Mackinder • http://www.jatai.net/index.php?option=com_content&view=article&id=34:vivienne-mackinder-biography&catid=718:trendsetters&Itemid=147 • Charlie Price • http://www.jatai.net/index.php?option=com_content&view=article&id=34:vivienne-mackinder-biography&catid=718:trendsetters&Itemid=147 • Babak • http://babak.ca/blog/ • Beth Manardi • http://www.firstchair.com/features/advice-for-new-stylists/beth_minardi_my_first_chair_125292843.html 7

  8. salons • Streeters http://streeters.com/about • http://www.marierobinsonsalon.com/mr.html# • http://david-mallett.com/Salon/Salon.html • http://www.sergenormant.com/salons/ • http://www.michaelboychuck.com/color.php • http://www.squaresalon.com/gallery.html

  9. shows-educational • americas beauty show • http://www.americasbeautyshow.com • congress • http://www.youtube.com/watch?v=K3DC-2nfwa4 • master jam • http://www.youtube.com/watch?v=NXVDN8_SHfs • IBS • http://www.ibslasvegas.com/ 9

  10. shows- fashion • fashion week • http://en.wikipedia.org/wiki/Fashion_week • https://www.dropbox.com/sh/z4eiqlzdl0yhnt9/ZySG6Y-8yK/final_Aveda.mov?m • Magic • http://www.magiconline.com/about-magic 10

  11. shows-competition-awards • NATVA • https://natva2012.com • NAHA • http://probeauty.org/naha/ • Battle of the Strands • http://battleofthestrands.us • Mirror Awards • http://www.canhair.com/pressbox.aspx?id=4143 • Bronner Brothers • http://www.bronnerbros.com/shows/show201308/ • RAW 11

  12. student friendly • Beacon • http://probeauty.org/enterbeacon/ • NAHA • http://probeauty.org/naha/ • http://www.youtube.com/watch?v=oFX2qYAhU88 • Edwin Neill Full Potential • http://www.youtube.com/watch?v=GNhr7vDUQjI 12

  13. competitions • Naha http://probeauty.org/naha/ • Beacon http://probeauty.org/beacon/ • Raw https://www.facebook.com/pages/RAW-Team-Aveda/300707820005050

  14. magazines • American salon http://www.americansalonmag.com/ • Modern salon http://www.modernsalon.com/ • Hype hair http://www.hypehair.com/

  15. websites • Behind the chair http://www.behindthechair.com/ • pinterest • Stylist voice http://www.stylistvoice.com/ • Hairbrained www.hairbrained.me • Pro beauty www.probeauty.org • Aveda pure pro https://www.avedapurepro.com/ • Model mayhem www.modelmayhem.com • p

  16. Editorial at AILV • Editorial • Fantasy faire • Catwalk for water • Editorial team • Edwin Neill II • Naha

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