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Introduction to the World of Online

Introduction to the World of Online. Bright Digital Minds Delivering Great Digital Results. Agenda. 17:15 - Welcome and Introductions 17: 2 5 – Digital Landscape 17:45 - Google 18:00 – Social Media 18:15 – Buying Path 18:30 – Go Mobile 18:40 – Any Questions

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Introduction to the World of Online

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  1. Introduction to the World of Online Bright Digital Minds Delivering Great Digital Results

  2. Agenda 17:15 - Welcome and Introductions 17:25 – Digital Landscape 17:45 - Google 18:00 – Social Media 18:15 – BuyingPath 18:30 – Go Mobile 18:40 – Any Questions 19:00 – Quiet Pint or Two!

  3. Hannah SWift • Founder of award winning Bright Digital Minds • Over 6 years digital marketing experience • Specialise in Affiliate Management, Social Media and Marketing Strategy. • Drum Magazine – 30 under 30 women in digital marketing • Committed to giving back to the community

  4. Who We are: A dedicated team of digital marketers based in Bakewell

  5. About The Company • Founded in 2011 • 7 strong team of marketers and content writers • Large client base including high street names and B2B corporations • Collection of experts dotted around the room tonight

  6. WHO WE WORK FOR:

  7. Who Am I? Peter Dickenson

  8. Today • The internet is an amazing marketing tool • Website technology is advancing incredibly quickly • A website is now incredibly cheap to build • Loads of free marketing tools and websites • Online is trackable and customisable • Imagine changing the layout of Tesco for each customer • The internet is not a miracle channel – it does require effort

  9. Social media Revolution

  10. Introduction To Online • £78bn – 2012 online sales • Around 9/10% of all retail sales are made online • Online is still growing – Christmas 2012 up 17.4% • Offline growth has stalled – Christmas 2012 up 0.3% • Multichannel is getting bigger

  11. Introduction To Online • 35% of traffic received is from search engines • 90.6% of search traffic is from Google • 1 in 6 page impressions in the UK is on facebook • 7.5% of traffic received by websites is from Facebook

  12. Introduction To Online • Go Mobile • 27% of emails are opened on a mobile phone • 84% of mobile revenue is from the Ipad • Site Useage • Ipad users spend most time per page. • Mobile users least time per page • Mobile users most pages per visit

  13. Google

  14. Search Engine Basics • On average 35% of website traffic comes from Google – You must sell your site to Google • Basics • Onsite • Page Headers • Keywords • Image Tags • Robots • Duplicate content • Offsite • Links • Link Titles • Bad Links • Panda &Penguin Updates

  15. Search Engine Basics • Buy Adverts on a Per Click Basis • Search result pages • Product listings • Retargeting • It’s not just price • Quality adverts • Quality landing pages • Interested clickers

  16. Facebook

  17. Search Engine Basics • Create Pages • Interact with customers and potential customers • Buy ads to your posts • Buy ads to your pages • Grow fanbase with competitions, but monitor carefully • Be-careful not to spam!

  18. EMAIL

  19. EMAIL • Always be collecting emails • Customers • Enquiries • Stock updates • Competitions • You can email people in the process of transaction • You cannot send 3rd party emails without permission • Be-careful not to spam!

  20. Twitter

  21. Twitter • 140 characters of content • Conversation • Search • Retweet • Promoted Tweets • #Hashtags

  22. Pinterest

  23. Pinterest • Pin Pictures • 95% female! • No advertising model - yet

  24. Marketing 101 • Not every person is ready to buy your product or service • Either not ready • Or not in a position to buy • Build your brand • Lead generation • Can’t buy solar panels on your roof as a number of variables • Such as size of roof • Direction roof facing • Electrical wiring • Balancing quality data with getting contact details • Incentivise people to leave data • Win prizes • Free brochure • Discount on ordering later • Book a no quibble call • Don’t forget to book a time • Show some good sample sites

  25. Top Tips

  26. Top Tips • Website – contact details are essential! • Writing content • People will come and read your content • Other businesses will link to you • SEO • Traffic • Facebook Pages • Start talking • Monitor what gets more interaction • Twitter • Follow related people • Change times and days of posts • LinkedIn • Email • Mailchimp • Send when you have something to talk about ie new products or offers

  27. Top Tips • Work out who you want in your business? • Locals/Tourists/Both • Where do they hang out? • Use other local businesses to help grow yours • People use smart phones when they are out • Promote in pubs, B&B’s & restaurants • Share across social media • Totally Locally / Local listings sites • Reviews • Trip advisor • Group Buying • Wahanda • Groupon • Build your brand • With customers • With referrals • Brand advocates

  28. Questions and Answers

  29. For more info Brightdigitalminds.co.uk

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