CCT 355: E-Business Technologies

1. CCT 355: E-Business Technologies Class 5: Transaction Processing and E-Commerce

2. Administration • First assignment • Schedule changes in coming days • Presentations to start today – please check dates for future presentations! • Change management simulation – did you get your account info yet? (@utoronto.ca address) • Read through prep material on change management over next couple of weeks – it’ll make the game a lot easier • Oct 25 – simulation day – groups of 4 (ideally similar to final group project)

3. Future assignments… • Change management – group paper on learning process (so document starting with your advance reading…) • Final group project – business analyst consulting proposal for a real business/organization (more on BA role later.) • Identifying and proposing resolutions to org. needs • Doing so understanding limits of people, process, technology • Can integrate BMG book (to be discussed starting next week) or Change Management Simulation • NOT A ONLINE MARKETING ASSIGNMENT (e.g., don’t just build them a nice looking web page.)

4. Disruptive/Sustaining Technology • Some technology = iterative improvement on previous processes (sustaining) • Others aim to disrupt previous processes – for better or worse and at varying levels of success • Sustaining tech? • Good/bad disruption?

5. Dis/re-intermediation • Early mythology of e-commerce – making middlemen redundant • Music as example – why do artists only make pennies on the dollar (if that?) • Which intermediaries have largely fallen by the wayside? • Why do intermediaries still exist?

6. Business -> Consumer (B2C) electronic transactions • Examples? • Successes/Failures?

7. Does IT Matter in B2C? • Increasingly turnkey solutions – e.g., Etsy, Shopify, etc. allow for easy creation of online store • Still some behind the mark on this – but solutions surprisingly easy *technically* • Sheridan alumni example

8. Challenges in B2C e-commerce • Privacy and security • Hacking/phishing scams • Interface with RL – what goods/services make less sense in B2C? • Taxation issues – is the Internet a tax-free zone? Should it be? • Regulatory compliance issues • International issues

9. Future directions: M-Commerce • Some countries already well advanced in m-commerce – North American context woefully behind (why?) • Issues in m-commerce – people, process, technology, context • Increasingly solved, if sketchily (e.g., tack-on additions to cell phones)

10. C2C • Surprisingly disruptive – one (of many) challenges to newspapers, but also things like garage sales • Auction-based models can be very effective at securing low price transactions and exerting consumer pressure on pricing

11. B2B systems • EDI systems as established (but complex, expensive and proprietary) • Systems integration issues usually require intermediary agents and strict compliance • Still common – e.g., Walmart and supply chain integration involves automatic transaction processing as well • When set up right, automates many transactions in background and links with other systems

12. Mixed Systems: eg., Stock Brokerages (B2B -> C) • Stock market historically quite paper- and people-based (still iconic representation of trading floor – doesn’t really exist anymore in most markets) • Discount brokers – open exchanges to consumer, mitigates need for middlemen (broker • Extends nature of trading (e.g., forex, international trades, automation (auto orders), hours of trading • Benefits/drawbacks to capital as system?

13. Ex: Netfile as G2B2C • Ever opened a .tax file? • CRA integration issues with filing software providers • CRA and larger employers • Why this works

14. Ex: Group Buying (B2C2B?) • TeamBuy, GroupOn, WagJag, DealFind – etc. – group buying on special dealsarranged by service • Potential for use elsewhere – e.g., cooperative model