KLMH Television Station

1. KLMH Television Station Front End Analysis by: Lynda Hoang Michelle Yokota Hong Ngo

2. Agenda • System Analysis • Change Analysis • Needs Assessment Plan • Design Implications • Solutions • Insights

3. KLMH Television Station • Broadcasts live news in Hawaii • Locally managed • Privately owned by the Fulford Broadcasting Group • KLMH adopted the Auto-Ignite System

4. Auto-Ignite System

5. Systems chart overview: KLMH Television Station Fulford Broadcasting Group Federal Communication Commission (FCC) Suprasystem Administrative Director Technical Director Facilities and Equipment System Budget Secretary Advertisers Auto-Ignite System Production Crew Chief Peers Professional Development Coordinator (PD coordinator) Subsystem Family Viewers Community

6. Subsystem Production Crew Chief Professional Development Coordinator (PD Coordinator) Peers Family Viewers • Intrinsic Factors: • Beliefs • Prior Knowledge • Expectations • Values • Intellectual Margin • Time Margin Community

7. System Administrative Director Technical Director Budget Facilities and Equipment Secretary Advertisers Auto-Ignite System

8. Suprasystem Fulford Broadcasting Group Federal Communication Commission (FCC) Administrative Director Technical Director

9. Change Analysis • Change Leaders • Production Crew Chief • Professional Development Coordinator • Production Crew

10. Change Analysis • Gatekeeper • Secretary

11. Change Analysis • Blockers • Administrative Director • Technical Director

12. Dissemination • Visitation Strategy (Gentry, 1994) • Cost-Benefit Analysis (Gentry, 1994) • Draft Change Proposal • Oral Walk-Through (Gentry, 1994)

13. Diffusion • Distribute Change Proposal • Present Cost-Benefit Analysis • Walk About Method (Gentry, 1994) • Compiled Metrics • Weekly Meetings • Suggestion Box (Gentry, 1994)

14. Objective of these techniques: Gather and validate the needs at KLMH Television Station. An analysis of this data can provide an accurate assessment of the learners' needs. A systems approach will be applied to reach long term goals. Needs Analysis • Delphi Technique (Gentry, 1994) • Critical Incident Technique (Gentry, 1994)

15. Needs Statement • What is • Inadequate skills to operate production tools • Audience dissatisfaction in the news products • Insufficient profits made for KLMH Television Station

16. Needs Statement • What should be • The production crew can skillfully operate the Auto-Ignite System • The audience is satisfied with the high quality of the news broadcast • Adequate funding is collected from advertisers for company prosperity

17. Needs Statement • Gap • Effective and efficient procedures must be implemented for KLMH Television Station to continually learn the skills needed to produce quality news products for audience satisfaction

18. Design Implications • Motivate the production crew to learn new technical skills  • Consider human attitudes to change behaviors by gaining support and communicating with one another • Maintain equipment and relationships • Increase viewer ratings and profits       

19. Possible Solution #1 Awareness of the necessity for change through intensified communication and collaboration • Visitation Strategy • Oral Walk-Through • Weekly Staff Meetings • Pros: • To familiarize the personnel with an integrative communication process • To understand how each person works best • Cons: • Uncooperative members will lead to ineffective communication

20. Possible Solution #2 Encourage self-improvement for the production crew members • Walk About Method • Pros: • Encourages high productivity • Enforces high moral • Increases viewer ratings for KLMH news • Increases KLMH Television Station profits • Cons: • Discourages self motivation in the workplace

21. Possible Solution #3 • Pros: • Active participation and collaboration • Motivate everyone to succeed and gain a sense of group accomplishment • Ideas for future training sessions • Cons: • False interpretations of using the Auto-Ignite System may be passed on as ineffective practices Conduct a development training session focused on updating the skills needed to successfully operate the Auto-Ignite System • Oral-Walk Through

22. Recommended Solution Possible Solution #3: Conduct a development training session focused on updating the skills needed to successfully operate the Auto-Ignite System • Precise process that allows control over the outcomes • To perform the necessary skills needed to produce quality broadcasting • Produce satisfactory broadcasting products for their audience • Increase revenue

23. Insights: We Learned From the Process… • How to conduct a front end analysis • The importance of systems approach • Understanding alpha level needs • How to work effectively in a team

24. Insights: What Went Right… • Productive collaboration from face-to-face meetings and using asynchronous and synchronous tools • Elluminate Live • Google Docs • Google Chat • E-Mail • Texting • Telephone • Understanding individual strengths and weaknesses • Ongoing revision of the system analysis • Meeting benchmarks and deadlines

25. Insights: What Went Wrong… • APA Checklist confused us at times • Inconsistent student examples • Selected an unfamiliar system

26. Insights: What We Discovered… • Explored the systems and components of television stations • Different working styles • Easy to mistake outputs for outcomes • Revising during the process is extremely necessary for a thorough analysis • First hands-on binding experience

27. Insights: What We Would Do Differently… • Choose a familiar system • Keep in mind that most systems need profit to operate • Critical consumer of information in applying APA format

28. Insights: In a Real-Life Situation… • Conduct Front-End Analysis • Utilize the systems theory learned in ETEC 600 • Use change theory to conduct the dissemination and diffusion • Use needs assessment to come to alpha-level goals • Consult Dr. Catherine Fulford and Eddie Gose

29. Conclusion • Able to conduct front-end analysis for any type of organization • Can apply skills learned in working collaboratively to any work environment

30. Credits Lynda Hoang…..Writer, PowerPoint Hong Ngo………Writer, APA Master Michelle Yokota..Writer, PowerPoint, Researcher Thank You for Watching!