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Model of Sale Formation

STEP 1. STEP 2. STEP 3. Use existing Products. STEP 4. Become Aware of New. New Product is Available. Buy New Product. Model of Sale Formation. Case 071. 광고문안을 작성하는 기본원칙 . 카피작성의 원리는 소비자의 구매심리과정인 AIDMA 의 법칙을 따르는 것이 보편적이다 . 1. Attention - 광고는 우선 사람들의 눈에 띄게

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Model of Sale Formation

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  1. STEP 1 STEP 2 STEP 3 Use existing Products STEP 4 Become Aware of New New Product is Available Buy New Product Model of Sale Formation

  2. Case 071 광고문안을 작성하는 기본원칙. 카피작성의 원리는 소비자의 구매심리과정인 AIDMA의 법칙을 따르는 것이 보편적이다. 1. Attention - 광고는 우선 사람들의 눈에 띄게 한 다음 여러 사람들의 관심을 끌도록 해야 한다. 2. Interest - 흥미를 가지게 해야 한다. 3. Desire - 욕망을 불러일으키게 해야 한다. 4. Memory - 기억하도록 해야 한다. 그 상품을 살 수 있을 때까지 그 상품을 기억하고 있도록 인상깊게 해야 한다. 5. Action - 광고상품을 살 결심을 하고 실제로 구매까지의 행위로 이끌도록 해야 한다. attention interest AIDMA action desire memory Estelmo Lews

  3. Case 074 광고목표 표적소비자(Target Market) 약속 (Consumer Promise) 전략모델의 필수 뒷받침 (Support) 상표이미지 또는 개성 (Personality)

  4. Case 077 The brand Rational product features. attributes What is the Brand? Rational expectations as a Result of use. What will It do for me? benefits Basic human values-the end Emotional rewards one expects From using the brand. What does it mean to me? values The image of the brand. As Elicited in terms of human Characteristics. personality What kind of person woluld it be? Every brand has a “soil” which creates it and identifies it. What is the enduring Core of the brand? essence

  5. Target Market Consumer Promise AD Goal Personality Support

  6. System Infra Media Power Marketing Consulting * SYSTEM FLOW PROJECT SUPPORT SYSTEM STEP 1 STEP 2 STEP 3 STEP 4 Communication Strategy Promotion Strategy Creative Power

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