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Writing Busines s Messages. Business communications. The Basics. Writing Business Messages Planning Composing Revising. Planning. Identifying Your Purpose Why am I sending this message ? Inform Request information Give responses Confirm decisions Provide directions
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Writing Business Messages Business communications
The Basics Writing Business Messages • Planning • Composing • Revising
Planning Identifying Your Purpose • Why am I sending this message? • Inform • Request information • Give responses • Confirm decisions • Provide directions Textbook: 35-43: Understand each step of planning
Planning: Objective What do you want to achieve? • Inform • Persuade • Promote Goodwill
Planning: Choose a Channel • Blog • E-mail • Face-to-face conversation • Face-to-face group meeting • Fax • Instant message (chat) • Letter • Memo • Phone call • Report or proposal • Voice mail message • Videoconference • wiki • Textbook: page 36 chart
Planning: Analyze the Audience • Primary Audience • Who is it? • Relationship? • Position? • Knowledge? • Expected Response?
Planning: Analyze the Audience • Secondary Audience • Who else is it? • Difference to primary audience? • More background information? • Reshape message?
Composing • Adapting to the Task and Audience • Be careful of the tone • Tone- how the receiver feels upon getting a message • Provide Audience Benefits • Use empathy • Use “You” Language
Audience Benefits “I/We” View “You” View
Organizing and Formatting the E-mail or Memo • To Line: enter receiver’s e-mail address • From Line: Your address. • Cc and Bcc • Cc- carbon copy- sends a copy of the message to another person • Bcc- blind carbon copy- hides names and addresses of all receivers • Subject: A short but descriptive summary of the topic
Organizing and Formatting the E-mail or Memo • Subject line • Must be informative • Summarize central idea • Abbreviate • Make your subject line talk (verb) • Capitalize initial letter of principal words (not “a, the, to, etc”)
Organizing and Formatting the E-mail or Memo What are 3 formatting areas that e-mails and Memos have in common? • To: • From: • Subject:
Organizing and Formatting the E-mail • Salutation: • Start with a greeting: • Dear + Mr./Ms/ (Mrs./Miss) + Surname (formal) • Hello + Name (more informal and personal) • Group of people ex: Dear students, managers, etc • Janet,
Organizing and Formatting the E-mail • Opening Line • Restate the purpose • Font: • Serif: more formal and professional • Times New Roman • Tahoma • Sans serif: more informal • Arial • Calibri
Organizing the e-mail • Explaining in the Body • Cover only one area • Keep the e-mail less than 100 words • Use white space • Double space between paragraphs • Use bullets if possible • Listing • Giving instructions
Closing • Include cordial expressions • All the best • Warm regards • Best wishes • Include your name • Include a signature block • 5 or fewer lines