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Inclusive Fitness

Inclusive Fitness. Making Physical Activity Accessible to All. www.efds.co.uk. Inclusive Fitness. Core funded by the Department of Health - our aims remain to:- support the fitness industry to offer high quality, accessible products and services

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Inclusive Fitness

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  1. Inclusive Fitness Making Physical Activity Accessible to All www.efds.co.uk

  2. Inclusive Fitness Core funded by the Department of Health - our aims remain to:- • support the fitness industry to offer high quality, accessible products and services • to increase participation levels for disabled people in physical activity www.efds.co.uk

  3. Quest Gplus 10 – Access and Equity • To provide access and equity to all • To assist Centres to comply with equality regulations and legislation • To create an environment and programme that retains and encourages disabled customers • Crossover with IFI Mark

  4. The IFI Mark www.efds.co.uk

  5. Creating Accessible Facilities • Now over 400 IFI Mark accredited and reaccredited gyms • Accredit at 3 Progressive levels for continuous improvement • Provisional, Registered and Excellent • IFI Mark awarded after assessment visit against established Standards • Audits carried out by MITIE Compliance • Against IFI Mark Standards reviewed and updated in 2010 to reflect legislative changes and best practice (next review in 2014) • Audit customer journey, physical building and operational policies www.efds.co.uk

  6. Register for assessment www.efds.co.uk/inclusive_fitness Pre audit form completion by telephone Site Visit - Audit Report online with recommendations & support IFI Mark Level Awarded www.efds.co.uk

  7. Marketing and Engagement • New IFI Brand and Marketing • Online Media • Websites: www.efds.co.uk/inclusive_fitness, www.inclusivebritain.com, www.directenquiries.com, www.inclusivelondon.com • Bi-monthly e-newsletter • Social Media @incl_fitness • PR – Health Club Management & Fitpro • Partnership Development • Developing Marketing & Outreach Resource

  8. Marketing to Disabled People Why is it effective to include disabled people in your marketing?

  9. Why Invest in Inclusion? • Receive recognition of good practice • Increase participation amongst the inactive market and gain a loyal customer base • Increase revenue and attract potential funding • It supports current regulations and legislation; Equalities Impact Assessment • Receive guidance and support to meet accreditation standards and on going good practice • Gain access to national marketing and outreach www.efds.co.uk

  10. Inclusive Marketing http://promotingactivity.smugmug.com/keyword/ifi#!i=2364875623&k=bf8tW4B www.efds.co.uk

  11. Examples of Good Practice • Funding • Lincolnshire & Derbyshire – facilities across County linked through CSP and PCT • Workforce Development • Olympic Village Disabled Instructors • Marketing • Sponsored Marketing Seminars • Equipment • QR codes/ video links • Resources • Age UK Resource www.efds.co.uk

  12. Any Questions? Abigail Earwicker ifibooking@directenquiries.com Tel: 01344 360101 Dawn Hughes & Jules Twells ifi@efds.co.ukTel: 01509 227750 www.efds.co.uk/inclusive_fitness Twitter: @Incl_Fitness www.efds.co.uk

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