1 / 7

Increasing Ecommerce Sales

Increasing Ecommerce Sales. Determine keywords that lead to sales (research vs buy mode) Make sure keywords are aligned with products/services you offer Increase relevant traffic for those keywords. How Do I Increase Relevant Traffic?. Keyword research Link building Other traffic sources

arsenio-holt
Download Presentation

Increasing Ecommerce Sales

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Increasing Ecommerce Sales Determine keywords that lead to sales (research vs buy mode) Make sure keywords are aligned with products/services you offer Increase relevant traffic for those keywords

  2. How Do I Increase Relevant Traffic? Keyword research Link building Other traffic sources “On-page” techniques

  3. Keyword Research • What would my customers search for? • Brainstorm keyword combinations • Keyword tools (Google, Word Tracker, etc.) • Competitor websites • Goal: Finding KWs that drive sales (more specific query = less traffic but higher sales %)

  4. Link Building Partnerships Directories Blogs/Forums/PR/Articles Competitor links Offer a free tool or service – Great Content!

  5. Other Traffic Sources Google Base PPC (Google, Yahoo, MSN, etc.) Blogging (good for long-tail) Social networking (Digg, Twitter, Facebook, etc.)

  6. “On-page” Techniques • SE friendly URLs • Title tags • Spiderability (Javascript, Flash, indexable content vs images) • Sitemaps, relevant/duplicate content, navigation/site architecture, etc.

  7. Thank You! • Web: www.akamaiseo.com • Phone: (808) 206-6577 • Email: neal@akamaiseo.com

More Related