1 / 10

FB Metrics For Increasing Sales

FB Metrics For Increasing Sales. By Joey & James Bridges www.FBSmallBusiness.com Join us on Facebook at www.Facebook.com/FanPageSystem. Who Are We?. We operate a consulting and training company that guides business to building a profitable business presence on Facebook.

marsden-salazar
Download Presentation

FB Metrics For Increasing Sales

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. FB Metrics For Increasing Sales By Joey & James Bridges www.FBSmallBusiness.com Join us on Facebook at www.Facebook.com/FanPageSystem

  2. Who Are We? • We operate a consulting and training company that guides business to building a profitable business presence on Facebook. • Co-authors of the book “6 Steps to making Money on Facebook” • Speakers and Trainers who have spoken in front of over audiences totaling more than 25,000 attendees in the United States and Australia • Serial Entrepreneurs who have built multiple 6 figure and 7 figure businesses using what we teach to our clients • Former consultants to Fortune 500 companies in Information Technology. • For 6 years they were instructors in the Internet Technology Program at the School of Engineering at the University of Southern California.

  3. What’s Coming Up • Membership area: • www.marketingfanpages.com/wp-admin • New images for usage in ads • Galleries being organized now and coming soon… • Support forum • Network • Ask & learn

  4. FB Metrics For Sales • What to Track • Why you should track • How to make use of the data? Questions or comments for call at: www.Facebook.com/FanPageSystem

  5. Is Your Post Reaching Folks? • What is your reach? • How many people are seeing your updates? • These are the # of unique people seeing your story • What post types are they interacting with? • Comments • Pictures • Updates

  6. How Viral Are Your Messages? • Viral Factor • Are people sharing your story? • The percentage of the fans of your page who are sharing the story • Goal: • 1% is the base standard to shoot for • 3% or more is GREAT

  7. What do these charts mean? Targeted: Who your ad is targeting. In other words the biggest audience possible. Reach: The number of individuals who have seen the ad. Social Reach: Those who say your ads and saw someone connected to them in the ad.you ask for interaction? @JamesBridges & @JosephBridges

  8. Ad Charts: Clicks to Conversions What is your conversion rate? • How many clicks • How many likes? What days are these happening on? Watch the weekends carefully!

  9. Rules For Tracking When to Review What to do • Review data on posts weekly • See if your are getting the response you need • Are users engaging • Are they taking the action that you expected • What kind of posts do they “like” the most • Paid ad reviews • Check on a daily basis • Which ads are performing the best • Change up your content • Always strive to “beat” the last best ad, post, or update • Think of “I am stuck in corporate America and I want to be entertained then educated” • If you don’t track you can’t change

  10. FB Metrics For Increasing Sales By Joey & James Bridges www.FBSmallBusiness.com Join us on Facebook at www.Facebook.com/FanPageSystem

More Related