1 / 7

Marketing Mix

Marketing Mix. Presented by Balachandar K. MBA., PGDRM. Business – Needs and wants. Market – place where buying and selling activities takes place. Philip Kotler defines marketing as “satisfying needs and wants through an exchange process”. Marketing concept. Production concept

artan
Download Presentation

Marketing Mix

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Marketing Mix Presented by Balachandar K. MBA., PGDRM.

  2. Business – Needs and wants. Market – place where buying and selling activities takes place. Philip Kotler defines marketing as “satisfying needs and wants through an exchange process”

  3. Marketing concept • Production concept • Product concept • Sales concept • Marketing concept • Societal Marketing concept. – Taking care of customer to get long term benefit. Marketing Strategy = Marketing Mix + Target Segment.

  4. Marketing mix or 4P’s

  5. Insights of Marketing Mix

  6. For references:- • http://vivek-markadiser.blogspot.com/2010/03/evolving-marketing-basics-4-vs-for-4-cs.html • http://www.customfitfocus.com/marketing-1.htm • http://www.daden.co.uk/models/siva_marketing_model.html • thisayakorn.hubpages.com/hub/marketing-4Ps-4Cs-4Vs • http://www.netmba.com/marketing/mix/ • http://www.sales-and-marketing-for-you.com/define-marketing-mix.html • http://www.sales-and-marketing-for-you.com/what-is-the-marketing-mix.html • Obviously:- Philip Kotler – Marketing Guru.

More Related