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5 th ANNUAL EMPLOYER LEADERSHIP SUMMIT

5 th ANNUAL EMPLOYER LEADERSHIP SUMMIT. BHCAG | FEBRUARY 2012. RedBrick Health A Leader in Health Engagement Technology. We help employers reinvigorate health and wellness initiatives

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5 th ANNUAL EMPLOYER LEADERSHIP SUMMIT

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  1. 5th ANNUAL EMPLOYER LEADERSHIP SUMMIT BHCAG | FEBRUARY 2012 RedBrick Health Confidential – not for unauthorized distribution

  2. RedBrick HealthA Leader in Health Engagement Technology • We help employers reinvigorate health and wellness initiatives • We create personalized and persuasive consumer experience delivered through web, mobile and live interactions • Our technology platform blends financial accountability, clinical and behavioral insight, social and game mechanics, and powerful data analytics • We drive healthy behaviors, better outcomes, and stronger returns on everyone’s investment in health CargillIncorporated RedBrick Health Confidential – not for unauthorized distribution

  3. FINANCIAL FINANCIAL PERSONAL SOCIAL PERSONAL SOCIAL The Key to Our Engagement Success:Recognizing that, for consumers, health is… RedBrick Health Confidential – not for unauthorized distribution

  4. RedBrick Health Confidential – not for unauthorized distribution

  5. RedBrick Health Confidential – not for unauthorized distribution

  6. 55–90% 10–40% Others2 RedBrick We Achieve a Better Return on Everyone’s Investment in Health SuperiorEngagement1 Significant RiskReduction1 Speed to ROI(~3:1)3 Down2–27% Higher than Industry 3–5Years % At Risk $443 Savings PPPY % At Risk HTN CHOL BMI Nutrition 2Years RedBrick Industry Year 1 Year 2 Sources: 1. RedBrick book-of-business engagement and risk reduction results through December 31, 2010. 2. Engagement comparisons based on 2010 national employee health engagement survey by SNG Research. 3. ROI study white paper available upon request. RedBrick Health Confidential – not for unauthorized distribution

  7. What’s Next? Persistent elements: • Rewards • Friends • Trackers • Challenges • Resources REDBRICK LIFE … • Our Adaptive Behavior Change Engine is predicated on a few simple but powerful ideas: • Behaviors aren’t all the same • Habits are best formed (or re-shaped) in small reinforced steps • The key to behavior is aligning motivation with ability and well-timed triggers RedBrick Health Confidential – not for unauthorized distribution

  8. Thank You. Glen Gunderson Chief Business Officer RedBrick Health ggunderson@redbrickhealth.com

  9. 5th ANNUAL EMPLOYER LEADERSHIP SUMMIT BHCAG | FEBRUARY 2012 RedBrick Health Confidential – not for unauthorized distribution

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