Research and Planning: Target Audiences and Your Influences.

1. Research and Planning: Target Audiences and Your Influences. Target Audience: The intended group for which something is performed or marketed; the specific group to which advertising is directed. In terms of film production the target audience is the people who will see the film and hopefully enjoy it. This means that all the promotions and ads are heavily focused towards this type of people, age group, habits, etc. An example of a target audience could be ‘Harry Potter’ fans. When the first films were releases/ advertise the aim was to attract members of the public that had read the books and knew the story and characters. As the film become a larger franchise the audience widened as so did the promotional ads and product placement to reach all their new and old fans; bus ads and games, plus TV, online and magazine insights and interviews.

2. Target Audience Research: Cloverfield: was constructed specifically as a 'monster movie for the YouTube generation’, building a viral marketing campaign with its own audience; through an enigmatic teaser-trailer and word of mouth. Its clever uses of an alternative reality games and video cam techniques involve audiences in new and interactive ways. The Hunger Games: came from Suzanne Collins' trilogy books with about 9.6 million books sold before film first began shooting. This and the use of social media allows Lionsgate to interact with their young adult audiences on a global scale and create a buzz for the film a lot faster then other types of adventism.

3. Target Audience Certificate rating: The Hunger Games Cloverfield 28 Days Later The 12 certificate is just for videos, DVDs and Blu-rays. 12A is for films at the cinema only. 12A means that anyone aged 12 or over can go and see the film unaccompanied. The A stands for 'accompanied' and 'advisory'. Children younger than 12 may see the film if they are accompanied by an adult (eg someone over the age of 18), who must watch the film with them. • 15 rating could include any of the following: • strong violence • frequent strong language (eg 'f***'). • portrayals of sexual activity • strong verbal references to sex • sexual nudity • brief scenes of sexual violence or verbal references to sexual violence • discriminatory language or behaviour • drug taking • 18 works are for adults and can contain strong issues such as: • very strong violence • frequent strong language (eg 'f***') and/or very strong language (eg ‘c***’) • strong portrayals of sexual activity • scenes of sexual violence • strong horror • strong blood and gore • real sex (in some circumstances) • discriminatory language and behaviour

4. Classification of Audiences Audiences are mainly classified according to age and gender, but can also be classified according to their social class/statue/earning potential, interest or psychological profile. Social Economic Grouping (JINCARS classification)

5. Audience Classification Cognitive Styles These are based upon AIOs (Activities, Interests and Opinions.)

6. Planning - Ratings Target Audience: The main target audience for our film ‘Lights Out’ is young adults that can strongly relate to the themes and characters in the film. As the film focuses on the world with out power and how families cope, the films audience would be the people that could understand the feeling and rely on power the most. Young adults use and understand the internet and digital age the most, with their large digital shadows, ability to access all they want and need and even businesses can connect to global customers and contacts. The film will also try to see very real and documentary style like ‘28 Days Later’, and ‘Cloverfield’ as they leave the audience thinking what if... What if this really happened and could I cope with it. Certificate: The rating for our dystopia film would be a 12A/ 12. The film may contain some strong languages as the characters try to deal with the problems in the film. As well as this there are small pockets of violence but with no emphasis on the details and injuries. Our film is therefore for all children and adult over 12 years old, anyone younger may find content unsuitable so it is down to the parents choice to judge the content.

7. Planning – Your Influences • The influences for our film comes from the other dystopia film I have been researching. • - Our film was mainly a dystopia film but had certain aspects of a horror, thriller, or documentary genre. This came form the survival at all costs theme and the race against time to beat the event; power cut. • The narrative and mise en scene has come form ‘Cloverfield’ and ‘Blackout’. In both films the scenes are keep very dark with natural lighting and even when there are no light on set the characters are seen making their own light. An example would be in ‘Cloverfield’ the characters enter and tunnel and use their mobile torches to see. • The characters were influence by ‘The Hunger Games’ and ‘Cloverfield. The two films have similar character ideas but also heavy contrast; as in ‘The Hunger Games’ the character are build to kill each other and only think about themselves. In ‘Cloverfield’ the characters are friend that work together in order to survive the events. In our film we use the motivation of each character - from both films – to survival no matter what and even in ‘The Hunger Games’ the key characters use the power of numbers to increase their chances. • The camerawork in our film is also influenced by ‘Cloverfield’ with handheld camera angles and all the lighting to come from within the scene.