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ADP Taxi TV Personal Impactful Measureable

Reach young, upscale NYC taxi riders with impactful video and banner ads on Taxi TV to enhance brand visibility and audience engagement. Take advantage of location-based targeting and dynamic content from ABC to maximize advertising results.

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ADP Taxi TV Personal Impactful Measureable

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  1. ADP Taxi TV Personal Impactful Measureable

  2. Taxi TV is… • Captive • Dynamic • Powerful Be a part of the most exciting advertising opportunity in the New York markets! AD Pro Digital has teamed up with ABC, the premiere provider of in-taxi digital media to bring news, weather, restaurant/nightlife information, and business news to over 6,600 taxi cabs. Advertisers are on the street and are getting results with video and banner ads on Taxi-TV, powered by ABC, the best content provider. 2

  3. Taxi TV is the Right Media • Captive viewers can’t miss your Ad! • Full video and audio in an unchallenged, uncluttered environment. • Video ad includes a companion banner ad for extended branding and call to action. ABC/ the Right Partner • Compelling content including today’s News, Weather, Sports and Entertainment powered by ABC. • Location-based and daypart targeting available. • Interactive features offer viewers unique engagement experiences • Screen size offers a superior advantage vs. the competition, making your message bigger, brighter and louder to make the greatest impact on your audience. • Partnered with the best taxi fleets, that do the most fares and carry the most passengers!

  4. Who is riding in our NYC Taxis? New York City Taxi Riders are young, educated and upscale. They are above average consumers who utilize a wide range of products and services. • 6,600 Yellow Cabs in New York City operated by ADP • Over 7 Million fares per month • 48 average passengers per day in each cab • Each taxi trip averages 14minutes • The primary riders are Manhattan residents • 71% of all taxi trips transport Manhattan residents • Who use cabs for work and/or personal trips • The average number of riders is 1.5 per fare *Sources: NYC Taxi Fact Book 2006; ADP Trip Data 2011 4

  5. Primary Screen Format • 10.4” HD screens with clear line of sight to the passengers in the backseats of taxis. • The program only plays when the meter is activated and passenger chooses to keep the screen on, guaranteeing impressions. • Each video plays with a companion banner • All videos can be scheduled to play by location or time of day/day of week to enhance targeting. • Multiple creative can be scheduled. Banner Area Video Area Screen is in “Primary” mode about 90% of viewing time

  6. Example of Location-Based Targeting • ADP’s innovative Location-based marketing program allows advertisers to create their own zone to better target prospective consumers. • Ads can be scheduled to only play in select areas, or for maximum impact, different creative executions can be scheduled to play in specific locations.

  7. Thank You! Connects World Wide in cooperation with

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