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Developing Measureable Objectives. Pat Ellsworth ITEP. Goal vs. Objectives. Goal: What do we want to accomplish? Objectives: How will we reach our goal ? Goal is bigger idea Objectives are smaller, more specific. Objectives. What will we be doing? In what timeframe?
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Developing Measureable Objectives Pat Ellsworth ITEP
Goal vs. Objectives • Goal: What do we want to accomplish? • Objectives: How will we reach our goal? • Goal is bigger idea • Objectives are smaller, more specific
Objectives • What will we be doing? • In what timeframe? • Practical and achievable • Avoid vague words (e.g., “promote” or “encourage”)
Objectives Must Be Measureable • Incorporate method for measuring progress or results • If you can’t measure it, you can’t manage it • How much? • How many? • How often? • Observable or trackable results
Objectives Need Timeframe • Specify a time period • Start date, finish date and/or deadline • Create timeline with interim target dates
Also Consider • To be successful, objectives need to be • Relevant • Agreed to • Understandable • Reachable • Assignable • Visible
Example Objectives • Identify an energy policy committee composed of 5 members, by September 30, 2011 • Identify training needs of current staff and write a training plan by June 1, 2011