New TLDs - What is the impact in 2009 with 200 new TLDs?

1. New TLDs - What is the impact in 2009 with 200 new TLDs? Victor H. Pitts - Moniker June 18, 2008

2. New TLDs – Impact to Domain Buyers • Impact to Brand Holders - forces decision to protect brand over new TLDs • Increase cost • Increases complexity • Impact to Domain Aggregators • None initially – because few of the new extensions will have direct navigation traffic – YET • In the long run, some of the new names may prove to stick, and good names will be in the mix. • Impact to Domain Investors • New investors will want in on ground floor of new TLDs • Current investors may drop of marginal domain TLDs, in favor of trying new TLDs

3. New TLDs – Impact to Current TLDs • Observations and my predictions • Impact to premium domain names - short term impact is none, long term impact is little. Cream will always rise to the top • Direct navigation traffic will not change patterns overnight – so these names will continue to be most attractive • COM is still global leader and most recognized TLD. Introduction of new TLDs to date has not affected that much. • ccTLD use will rise • MOBI use will continue to rise as more applications, services, and corporate Web sites turn to this domain • It is formable competitive landscape for any new TLDs to enter • My prediction – is that speculative registration of these domains will be brisk for certain niche TLDs, but most new TLDs will struggle to get a ROI in the first few years • These names will not make it into the top 100 list of aftermarket domains for a couple of years, if not longer. (DNJOURNAL’s Global Contenders list)