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Discover the fundamentals of effective marketing strategies, business support services, loans, training, and networking opportunities. Learn to define your target market and understand the buying decision process to boost your branding and sales efforts.
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What is W.E.? • Business advisory and support services • Start-up and Expansion Loans, up to $150,000 • Entrepreneurial training for skill development • Business information and publications • Networking and Mentoring opportunities
Understanding Marketing • Successful Marketing does not happen accidentally.
What is your focus? • Product • Sales • Market
Product Place C Price Promotion It’s all about TARGET Marketing
Meet Linda • Age: 30 – 45 years old • 2 children • Time limited
Defining your target market • Demographic • Geographic • Psychographic • Benefit • Usage