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Marketing Basics 101

Marketing Basics 101 . What is W.E.?. Business advisory and support services Start-up and Expansion Loans, up to $150,000 Entrepreneurial training for skill development Business information and publications Networking and Mentoring opportunities . Understanding Marketing.

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Marketing Basics 101

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  1. Marketing Basics 101

  2. What is W.E.? • Business advisory and support services • Start-up and Expansion Loans, up to $150,000 • Entrepreneurial training for skill development • Business information and publications • Networking and Mentoring opportunities

  3. Understanding Marketing • Successful Marketing does not happen accidentally.

  4. What is your focus? • Product • Sales • Market

  5. Product Place C Price Promotion It’s all about TARGET Marketing

  6. Meet Linda • Age: 30 – 45 years old • 2 children • Time limited

  7. Defining your target market • Demographic • Geographic • Psychographic • Benefit • Usage

  8. Understanding the Buying Decision

  9. Who is your target market?

  10. The 4P’s of Marketing

  11. Branding

  12. Questions?

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