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6 Ways To Market Your Music And Grow Your Audience

The music business has gone through a substantial change over the last few years. If you want to be a successful musician, one skill that is paramount is your ability to market your work. Your success in the contemporary music business hinges on your ability to get your music heard by as many people as possible.

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6 Ways To Market Your Music And Grow Your Audience

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  1. 6 WAYS TO MARKET YOUR MUSIC AND GROW YOUR AUDIENCE GRAY SPARK AUDIO ACADEMY

  2. STEP 1: IDENTIFY YOUR LISTENERS  A key step before you begin your marketing effort is to identify the people it will be directed towards. The key thing to understand is that different kind of music appeal to different demographics. You need to understand the set and setting that your music is good for. 18 people from the western hemisphere deliberately listening to music for 18 hours a week GRAY SPARK AUDIO ACADEMY

  3. STEP 2: BUILD A SOLID DIGITAL PRESENCE A well-designed website will help your listeners understand who you are as a musician.  It helps them find out more about you and your work, your upcoming gigs, and other information that you would like to convey.  Design a form that lets them subscribe to your mailing list, which is an extremely personal way to connect with listeners, and send them updates. 60% of SMB's don't have a dedicated business website  GRAY SPARK AUDIO ACADEMY

  4. STEP 3: SOCIAL MEDIA MARKETING PLAN Chalk out a strategic plan to build your social media presence.  Social media is a potent tool, and should be used tactically. Networking with people whom you would like to work with really helps.  GRAY SPARK AUDIO ACADEMY

  5. STEP 4: LINE UP PERFORMANCES Performing live is crucial to your marketing efforts. Identify venues in your city that are frequented by your targeted listeners. Understanding what the crowd wants and deciding the set list based on the venue is very important.  GRAY SPARK AUDIO ACADEMY

  6. STEP 5: HAVE AN ORGANIZED PUBLIC RELATIONS PLAN  Journalists from prominent publications are looking for new and interesting content to showcase Sending them a well-drafted email that talks a little bit about your music, with relevant hyperlinks to your work is an effective strategy.  GRAY SPARK AUDIO ACADEMY

  7. STEP 6: IDENTIFY THE BEST DIGITAL DISTRIBUTOR A digital distributor helps you put up your music on all the popular streaming services like Spotify, Apple Music, Google Play, Amazon Music, Deezer etc. Choosing the right distributor is very important because these are the services that will help you reach a global audience. The analytics that these services provide are crucial when it comes to executing a targeted marketing campaign. GRAY SPARK AUDIO ACADEMY

  8. THANK YOU FOR LISTENING! For more information, visit our website at academy.gray-spark.com GRAY SPARK AUDIO ACADEMY

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