1 / 10

Marketing your online library

Marketing your online library. A (very brief) review of KCLL.org Robert Ashby, Business Development Manager Microsoft Corporation. http://images.businessweek.com/ss/06/07/top_brands/source/41.htm. http://www.nikkeibp.co.jp/archives/417/417564.html. Know your customer.

aspen
Download Presentation

Marketing your online library

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Marketing your online library A (very brief) review of KCLL.org Robert Ashby, Business Development Manager Microsoft Corporation

  2. http://images.businessweek.com/ss/06/07/top_brands/source/41.htmhttp://images.businessweek.com/ss/06/07/top_brands/source/41.htm

  3. http://www.nikkeibp.co.jp/archives/417/417564.html

  4. Know your customer • Where do they come from? • What do they ask for? • Can they find it?

  5. Where do they come from?

  6. What do they want (that you have)? http://advertising.microsoft.com/advertising/adcenter_addin

  7. Think of your service as an online product • Marketing • Where do they come from? • Merchandizing/Retail • Can they find it? • Supply • What do they want? • Library Catalog • Delivery Service • Fax Service • Computer resources • Training Service • Subscription Databases • Conference Room Reservations • Publications • Live Chat Service

  8. What does success look like? • 50% improvements in hits on the catalog? • 80% booking of conference rooms? • Training courses at 75% occupancy? GO DO: Make sure your goals are measurable then analyze your conversion funnel for next actions to reach your success metrics.

  9. Questions?

More Related