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SSA FAST and IM. Using and Leveraging the SSA F ly A S ailplane T oday Package and SSA I ntroductory M embership. FAST is a recruiting tool for soaring, the SSA, and clubs/chapters. It is available through the SSA Store, by phone or online, or through a chapter or commercial operation.
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SSA FAST and IM Using and Leveraging the SSA Fly ASailplane Today Package and SSA Introductory Membership
FAST is a recruiting tool for soaring, the SSA, and clubs/chapters. It is available through the SSA Store, by phone or online, or through a chapter or commercial operation. IM is a free, 90-day, one-time, good deal membership in the SSA. It is a component of FAST, but also available as a stand-alone offering. What are FAST and IM?
SSA Introductory Membership for 90 days with member area access to SSA web site. Voucher for ½ hour of ground school and ½ hour of flight instruction Merchandise SSA/FAA Glider Flying Handbook SSA Glider Pilot Logbook Current Soaring Magazine Welcome letter Member Benefits Decal Soaring Fact Sheet Youth brochure Youth Fact Sheet Merchandise Flyer Follow-up letter after 1½ months FAST, what’s included?
Free SSA Introductory Membership for 90 days Current Soaring Magazine Welcome letter Member Benefits including member area web site access SSA Decal Soaring Fact Sheet Youth brochure Youth Fact Sheet Merchandise Flyer Follow-up SSA letter after 1 ½ months IM, what’s included?
Pluses Fulfills SSA part of insurance requirements Recruiting tool Promotes chapter and soaring May generate full SSA and chapter members Minuses Local implementation may require changes in chapter manuals and/or by-laws Limitations on use Participants must have a reasonable expectation of becoming a full member, e.g. local address FAST in Chapters
Best practices Offer FAST ‘Plus’ locally Offer two additional flight lessons for an additional charge of $100-$150. Redeem FAST ‘Plus’ over more than one weekend to help achieve at least one soaring flight. Due diligence Screen participant for No prior SSA membership Local address Obtain release(s) Add participant to chapter roster Complete voucher actions with SSA FAST Implementation in Chapters
Pluses Gifting option Promotes commercial operation and soaring No geographical/ insurance limitations May generate full SSA membership Minuses May be under market pricing May compete with local merchandise sales. Logbook Glider Flying Handbook FAST in Commercial Operations
Pluses Fulfills SSA part of insurance requirements Recruiting tool Promotes chapter and soaring May generate full SSA member Best practices Chapter develops parallel IM to match span of SSA IM. Limit lessons allowed under IM to 3 or 4 (with possible exception of a Youth IM resulting from a Cadet Youth Scholarship or local grant) A three-flight ‘mini-course’ concept sets a price point to filter for the truly interested IM in Chapters
Under discussion • Immediate issuance of FAST voucher when purchased through SSA Online Store. • Vendor can comply • Requires SSA office reconciliation step • Issuance of Introductory Membership online. • Can be done easily • Should it be restricted to authorized chapter members with group policy?
Fly ASailplane Today andSSA Introductory Membership • Recruiting • To Soaring • To the SSA • As a customer • As a club/chapter member • Leveraging • Expand the opportunity
Questions? SSA Clubs & Chapters Committee SSA Growth and Development Committee