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Good to Great Chapter 9

Good to Great Chapter 9. Patrick McGregor Cal Wallace Isabel Castaneda. Introduction. Dilemma: How should we think about the ideas in Built to Last while doing the Good to Great research? Research team debated for weeks.

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Good to Great Chapter 9

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  1. Good to GreatChapter 9 Patrick McGregor Cal Wallace Isabel Castaneda

  2. Introduction Dilemma: How should we think about the ideas in Built to Last while doing the Good to Great research? Research team debated for weeks. Answer: The research team would conduct the research as if Built to Last never existed.

  3. Four Conclusions BTL companies followed GTG framework as entrepreneurs instead of CEOs like in GTG. GTG is a prequel to BTL. GTG is for going from good to great. BTL findings are applied to obtain enduring great results. Apply the central concept of BTL to make the change of great results to enduring great results. Each book enriches and inform the ideas in the other.

  4. Good to Great in the Early Stages of Built to Last BTL Companies did go through GTG processes of buildup and breakthrough. i.e. Buildup-Breakthrough in the evolution of Wal-Mart and Hewlett Packard. Present day example is Apple

  5. Core Ideology: The Extra Dimension of Enduring Greatness The “HP Way” Merck’s decision to develop and distribute a drug that cured river blindness, talked about in BTL. Walt Disney in 1923.

  6. Good BHAGS, Bad BHAGS, and other Conceptual Links Clock building, Not Time Telling Genius of AND Core Ideology Preserve the Core/Stimulate Progress

  7. BHAG • Bad vs. Good • Bad are set with bravado • Good are set in understanding • Boeing in the 1950’s lead by Bill Allen 707,727,737,747,757

  8. Boeing • The executives knew that they would become the best in the world at commercial jet manufacturing • The shift increased profit per model • They were passionate about the change • It is easier to become great than to stay great!

  9. Why Greatness? • Who says size matters? • Do not need to build a huge company to achieve greatness.

  10. Cross Country Team • Great Leadership leads to Great Results • “Run best at the end” • The Right People on the bus • Coaches and Students

  11. Not Why, But How to Be Great? • Try hard • Love it • Do it • “Get involved in something that you care so much about that you want to make it the greatest it can possibly be, NOT because of what you will get, but just because it can be done.”

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