Basic Components to build a SMART website

1. Basic Components to build a SMART website Websites 2020

2. Basic Components to build a SMART website • Strong CMS delivering Platform agnostic application • Data Management • Reporting & Management Dashboards • UI & UX – User Interface & Experience • Visitor Segmentation • Intelligent Online Advertising • Personas & Customer Profiling • CX – Customer Experience • CRM • Safe & Secure • Cloud based scalable infra

3. Strong CMS delivering Platform agnostic application • A device & platform agnostic website delivers consistent experience to visitors across devices seamlessly. • A right choice of scalable content management platform based on the growth strategy, target consumers and technology trends can help an organization build it.

4. Data Management • Comprehensive data availability and management processes for pre-processing, displaying and pushing back to backend systems. • Use of data for mining & reporting for further business decisions

5. Reporting & Management Dashboards • A comprehensive web reporting system with management dashboards helping marketing and operations decision making

6. UI & UX - User Interface & Experience • UX starts with research followed by analysis and strategy. It is about finding solutions, documentation, dealing with wire-frames, decision making & more logical stuff. • UI design on the other hand focuses on visual design or skinning the wire-frames, where the creative designer plays with colors, shapes, layouts, typography and more • So effectively UI is what the customer sees (emotional) and UX is what the user experiences while completing the tasks (logical)

7. Visitor Segmentation • Visitor classification & segmentation using data analysis. • The segmentation can be done on digital footprint of overall visitor behaviour and data trail. • Periodic review of segmentation and add/update as per market trend and business dynamics

8. Intelligent Online Advertising • Campaign design, CRM integration, funnel design and performance evaluation system to monitor and optimize desired business goals of revenue generation

9. Personas & Customer Profiling • Data collected from focus group interviews, existing consumer data and other methods to understand primary and secondary ‘users’ of the website • Define consumer personas and profiling to understand the characteristics and behaviour of specific target groups and their ‘needs’ & ‘wants’ from website

10. CX – Consumer Experience UI + UX + Data + Advertising + Branding + Sales process + business strategy + pricing + after sales service + support and other things result in effective CX UX starts with research followed by analysis and strategy. It is about finding solutions, documentation, dealing with wire-frames, decision making & more logical stuff. So effectively UX is what the user experiences while completing the tasks (logical) UI design on the other hand focuses on visual design or skinning the wire-frames, where the creative designer plays with colors, shapes, layouts, typography and more So effectively UI is what the customer sees (emotional)

11. CRM • A choice of strong cloud based scalable CRM system integration helps in enabling business processes like new customer acquisition, service, intensification and retention.

12. Safe & Secure • A system designed with focus on data security, fraud detection and prevention • Incident tracking and SOP to resolve and stop reoccurrence • Periodic check

13. A device, platform independent website with strong CMS delivering consistent experience to visitors A SMART Website Comprehensive data management processes for preprocessing web data. Data then used for web reporting & mining A system hosted on safe, scalable cloud infrastructure delivering seamless experience A comprehensive web reporting system with management dashboards helping marketing and operations decision making A system designed with focus on data security, fraud detection and prevention A choice of strong cloud based scalable CRM system integration helps in enabling business processes like new customer acquisition, service, intensification and retention. Constant & periodic evaluation of site’s customer persuasion ability through review of strategy, data trails, experience & conversion funnels of a website Visitor classification & segmentation using analytics. The segmentation can be done on digital footprint of overall visitor behaviour and data trail. UI + UX + Advertising + Branding + Sales process + business strategy + pricing + after sales service + support and other things. Customer profiling to understand the characteristics, behavior, needs and wants of prospective users Campaign design, CRM integration, funnel design and performance evaluation system to monitor and optimize desired business goals of revenue generation

14. A SMART Website

15. About the author AtalbihariBaddar The author is a Digital Strategy Expert and has 20 years of experience across Travel & Hospitality, e-Commerce, e-Learning domains. • https://in.linkedin.com/in/atalbihari • https://digitalpercept.blogspot.com/2020/09/using-artificial-intelligence-in-travel.html