The onion model for strategic roadmaps

1. The onion model for strategic roadmaps How to use roadmaps to communicate product strategy top-down for various target groups with different needs By Harri Pendolin & Markku Nurmela – Strateginen tarjooman hallinta

2. Roadmaps are effective tools, they Onion Model for Roadmap … are a graphical depiction and communication tool of the product plan and strategy … include key enhancements and plans for current products and shows future unannounced products or architectures … take into account market, technology, strategy and resourcing … may have different views and detail level to meet the needs of the target group … help to manage product life cycle

3. Roadmap Onion Model Strategy Corporate level Visionary and market driven Strategy and portfolio aligned Platform Technology roadmap Supported environments Platform level components and capabilities Portfolio Product lines and families Product portfolio alignment Product Product vision and strategy Product releases and features Product life cycle visualization Roadmapping Release plan Actions required to launch Business use cases Launch date Backlog Product requirements / user stories Project planning Sprint User stories Iteration plan Mgmt PM Development Onion Model for Roadmap

4. Strategy roadmap The Next Big Thing • Bravo • Next generation product • … Improve Profitability • Oscar • New pricing model • …. Gain Market Share • Zebra • Proviced as Service • … Standardize • Tango • Improved integration • … ”A good strategy is actionable” • A vision how to execute the strategy • For the entire corporation • Market and product strategies combined 2012 2013 2014 2015 Onion Model for Roadmap

5. Platform roadmap 2012 2013 2014 2015 • UI A(GUI) accept input via devices such as computer keyboard and mouse and provide output by generating web pages. “The Chip” AMD based hardware solution (64-bit architecture), which is backwards-compatible both with Platform A and B. Platform A Platform C Library A References in a program or library module are stored in a relative or symbolic form and combined with position-independent code ”Platforms define the product life cycle ” • Visualization of the technology and platform strategy • For internal use • Shows the influence of platform and technologyselections to product and portfolio roadmaps • API AAPI implements the SOME and Web 2.0 interfaces with FB. Unified IOImplements the APIs with FB, SMTP and SAP. Platform B Connector B.3Java-based technology solution for connecting application servers and EIS. • Component B.1COM is an interface technology defined and implemented as standard in MSF. • Component B.2.NET is an interface technology defined and implemented as standard in MSF. • API BAPI implements the common STMP protocols. Onion Model for Roadmap

6. Portfolio roadmap “Enter the Ecosystem” “Dedicated Devices” “Technology Demo” MP3 players “Basic” “Standard” ”Different products for different market segments” • Product lines and families prioritized • Mainly for internal use • Shows when and how different market segments will be covered Video players“Premium” for film freaks Smartphone+ EcosystemAppstore Not-so-smart-phoneVerified touch screen technology and UX EcosystemContent creation tools Partnerships Onion Model for Roadmap

7. Product roadmap • 2014“Rosenborg” • Enterprise • Gamification UX • 3rd party service providers • 1H / 2012“Barcelona” • MVP • Stand-alone • Freemium • 2H / 2013“Porto” • Management dashboard • Integration w salesforce.com • 1H / 2013“Mancester City” • Team edition • Extended reporting • 2H / 2012“Juventus” • Networked • Improved conversion rate • Monthly fee ”Know where you are and where you want to go” • Drives the development efforts and market strategy • Internal and external variants • Many different audiences from development to salesand from management to investors Onion Model for Roadmap

8. Product roadmap What • “Barcelona” • MVP • Stand-alone • Freemium • “Juventus” • Networked • Improved conversion rate • Monthly fee • “Mancester City” • Team edition • Extended reporting • “Rosenborg” • Enterprise • Gamification UX • 3rd party service providers Products,/releasesfeatures ”Know where you are and where you want to go” • Drives the development efforts and market strategy • Internal and external variants • Many different audiences from development to salesand from management to investors Who Sales forceusers Existing customers Mobileusers NorthAmerica Target group/market How Mobile Desktop Desktop SaaS Technology enablers 2H/2013 1H/2014 2015 2016 When Onion Model for Roadmap

9. Project planning (not roadmapping) ”A schedule for project deliverables” • Defines the project related actions • For the internal project stakeholders • Project or development driven, influences by product management Release plan Actions required to launch Business use cases Launch date Backlog Product requirements / user stories Project planning Sprint User stories Iteration plan Mgmt PM Development Onion Model for Roadmap

10. Vision roadmap template • 2018Where are you and what have you accomplished • 2015Where are you and what have you accomplished. • 2014Where are you and what have you accomplished. • # of users Customers • Time Onion Model for Roadmap

11. Portfolio roadmap template AndroidApp PC veonsin Windows 8 App Onion Model for Roadmap

12. Product roadmap template • Placeholder • Feature 1 • Feature 2 • Feature 3 • Placeholder • Feature 1 • Feature 2 • Feature 3 What To whom • Placeholder • This defines your target group/segment/market • Placeholder • This defines your target group/segment/market How • Placeholder • This defines the technology enablers 2014 2015 2016 2017 Onion Model for Roadmap

13. Project roadmap template 1H/2014 2H/2014 1H/2015 2H/2015 2016 Program 1 Sub-project 1 Sub-project 2 Sub-project 3 Program 2 Sub-project 1 Sub-project 2 Sub-project 3 Onion Model for Roadmap