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60 Seconds to Success Webinar

60 Seconds to Success Webinar. Andrew Akman | September 2013. Thursday, September 19, 2pm EST. Q&A Rules Use WebEx Q&A Address “All Panelist ”. LivePerson Community Page Connect.Liveperson.com Recording of todays webinar Contest details. Turning Clicks Into Conversions.

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60 Seconds to Success Webinar

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  1. 60 Seconds to Success Webinar Andrew Akman | September 2013

  2. Thursday, September 19, 2pm EST Q&A Rules Use WebEx Q&A Address “All Panelist” LivePerson Community Page Connect.Liveperson.com Recording of todays webinar Contest details

  3. Turning Clicks Into Conversions Presenter: Andrew Akman

  4. Turning Clicks Into ConversionsPresenter: Andrew Akman

  5. $57 Billion spent to spent to generate web traffic, 2012 Billion of that traffic bounced average spent to drive people to site average allocated to conversion average conversion rate $23 $91 $1 2%

  6. Real Results Real Results 24h • Home Depot leveraged its existing LivePerson chat tag to serve targeted messages in less than 24 hours and lifted conversions by several percentage points, resulting in millions of dollars of incremental revenue. • By targeting visitors with upsells, Mantra lifted conversions by 35% and average order values by 51% for those visitors that saw an offer • Petcoincreased self-service online registration by 15% after the first  2 weeks of launching 35% 15%

  7. What’s this all about? Turning Clicks Into Conversions Driving Sales w/ Effective Messaging Reducing Shopping Cart Abandonment Increasing average order value

  8. Bargain Bill & Larry Luxury Dressed Casually Browsing low value items Low intent to buy Interest in Final Sale Items Bargain Bill Larry Luxury Dressed in name brand clothing Interested in all new items Has a higher budget High intent to buy RIGHT Person +RIGHT Resource =More Conversions

  9. Identifying High Value Visitors Browses high value products. Interested in multiple products Return visitor and loyal to a brand. Appreciates great customer service In store vs. on-line Browses high value products. Interested in multiple products Return visitor and loyal to a brand. Appreciates great customer service So what’s different?

  10. Specifying Visitors Through Segments For our “Larry Luxury” we would include any pages that include fall or fancy shoes and exclude sale items with an estimated shopping cart value from $200- $500.00

  11. Specifying Visitors Through Segments As for the “Bargain Bill” we would want to stick to products within the final sale or factory outlets page, excluding all new arrivals with a shopping cart value of $25- $75.00

  12. Identifying High Value Visitors Clear store layouts Quality Products Signage Helpful and Friendly Experience In store vs. on-line Easy to use web interface Quality Products Relevant Messaging Helpful and friendly experience We can easily draw parallels

  13. Conventional Engagement Methods Offers Connection 49% are influenced by in-store offers (via promotional displays, salespeople, etc.)

  14. The Right Message Bad Message Good Message Recommended use case

  15. Online Engagements Vs.

  16. Targeted Messages Through Campaigns Recommended use case

  17. So Why Aren’t People Checking Out? Last minute hesitation Buying questions Product questions Recommended use case

  18. We Can Identify The Situation As It’s Happening Recommended use case

  19. Conclusion In Conclusion… • Competitors are ALWAYS one click away • Understand the needs of the visitors already on your site • Customize the experience to fit their needs • Providing that 1 on 1 in house experience through proper messaging • Ensuring they STAY to find the right product and make the purchase!

  20. Links Useful Links LiveEngage Platform OverviewBecome a LiveEngage expert with these easy to follow training tutorials LivePerson Community PageShare your company mission with other companies that are also using LivePersonthrough our Community Page Videos covering Segmentation, Content, and Chat

  21. Enter at a Chance to Win a Free Gift Card! In order to enter the lottery you need to complete the following: • Attend the entire webinar, until the very end • Implement a content campaign on your website • Send an email by September 27thto 60secondstosuccess@liveperson.com with the following: • 1. Your full name • 2. LP account number • 3. Email Address • 4. Phone # • 5. A screen shot of an active LiveEngage campaign running on your website • The prizes consist of a $300 and $200 gift card to shop at one of our LivePerson clients

  22. 60 Seconds to Success

  23. What’s this all about? Turning Clicks Into Conversions

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