1 / 11

Salesforce Pardot B2B Marketing Automation Solution

Salesforce Pardot B2B Marketing Automation Solution

atocloud1
Download Presentation

Salesforce Pardot B2B Marketing Automation Solution

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. SALESFORCE PARDOT B2B MARKETING AUTOMATION SOLUTION

  2. About B2B marketing requires precise measurements to fine-tune and scale the marketing processes. If you will operate it manually, it can be done only on a very small scale. But as any lead generation campaign spreads over time, it needs a reliable marketing solution, which can involve a large number of prospects and multiple touchpoints. In this case, the marketing solution that can handle it automatically, such as the Salesforce Pardot B2B Marketing automation is a solution of the time.

  3. Before jumping directly on Pardot and its B2B marketing automation solution, let’s know them in parts. READ MORE www.atocloud.com

  4. EXPLAINING MARKETING AUTOMATION

  5. Marketing automation is a software platform which aids to automate the marketing and sales engagement, so you can generate more leads, and close more deals with accurate measurement of marketing success. The technology can help to grow businesses via tracking customer engagement and delivering a personalised experience. Instead of that, when you connect it with CRM, it can automatically track and act on customer’s data so the business can get better engagement. Whether you want, you can check out the website, email, social media, or sales channels and analyse who is the customer and what they like or not. Marketing automation helps B2B companies in many ways. It helps in Email Marketing, Social Media Marketing, Digital Advertising, Inbound Marketing, Lead Nurturing, landing page and forms. It generates more leads and moves them rapidly from the pipeline and captures true marketing ROI.

  6. B2B marketing automation B2C marketing automation It has become the traditional home of automation, where Customers and B2B prospects form a small yet focused target market. B2B marketing automation is all about a long sales cycle that usually involves a multistage procurement process and part of the ongoing relationship of repeat business. Business to customers is a sales cycle, where convince the customers in short time duration. In this type of marketing, the businesses directly deal with customers, so tracking customers and behaviour marketing automation can play a big part in B2C. TYPES OF MARKETING AUTOMATION- MARKETING CAN SORT ALL THE OPTIONS INTO A FEW BASIC TYPES marketing one must interest through

  7. 01 Small business marketing automation 02 Mobile marketing automation It is not just for big brands, but small businesses can equally get the benefits from marketing automation. It handles the tasks by getting surfing insights automation, which can be helpful to small businesses without any huge human resources marketing auto mation can attract and nourish the leads, eliminate the guesswork, and respond quickly. Mobiles searching for things, whether for shopping or knowledge, mobile convenient. Marketing personalise, the real-time analysis and A/B testing of content and integrates with apps and other data sources. In this article, we are drawing attention to the B2B marketing automation solution. Let's start with Pardot. are the new-age source of phones automation are more can messaging, availability. The

  8. Pardot is a B2B (business-to-business) marketing automation solution by Salesforce. It unifies sales and marketing together, so you can work better. It can be customised according to your company needs. As a marketer, you’re likely working on a variety of projects, in which Pardot provides a central location, so you can manage them better. It also tracks the prospect as they interact with your marketing channels, so you can tailor your outreach. WHAT IS PARDOT? Pardot can measure the lead qualification with 2 matrics: Prospect score( A Numerical value) Prospect grade( An Alphabetical value) Once your prospect is qualified, you can assign it to your sales team.

  9. 1. Visitors - It can track the anonymous people who visit your website. Prospects- It can identify the individuals who are interested in your products and services. Demand generation - It can create a marketing strategy to build interest in your product and services. Conversion- It will convert visitors in prospects, after they provide the contact information such as Email address, phone no, or submit the form. Lead nurturing- It nourishes the dead leads via various marketing activities such as sending the emails. Lead qualification- It makes it possible to get in touch with each visitor for lead qualification. Assign to sales- After qualifying the prospects, assign it to the sales team. Benefit s of Pardot: 2. 3. 4. 5. 6. 7.

  10. What is the Pardot campaign? Pardot campaign is the first marketing- related contact between you and your prospect. This campaign will track your online related materials while a prospect touches any piece of code on your website. The tracking process works with the help of the tracker code, which is pasted or inserted into every page of your website. This allows you to track the website activity of your visitor and prospect. According to their interest, you can target them to sell your products.

  11. THANKS FOR WATCHING +91 9953170767 contact@Atocloud.com www.atocloud.com

More Related