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Publicu2019s appetite for information on sports is increasing exponentially!<br>Social media has come about as a good tiding as it perfectly complements the sports which is good for both fans and various networks. Social media has proved itself to be of great help when it comes to creating brand awareness, engaging fans, and promoting brand event<br>
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Social media and sports Public’s appetite for information on sports is increasing exponentially!Social media has come about as a good tiding as it perfectly complements the sports which is good for both fans and various networks.
Social media has proved itself to be of great help when it comes to creating brand awareness, engaging fans, and promoting brand event
Positive impact of social media on sports industry Communication New opportunities New culture of sports Ability to quickly and efficiently communicate all around the world Presents new and unique opportunity for engagement Changing individual activity into community building activity
Talking statistics 60% >12% 40% Sports fan follow their favourite sports or athlete on their social media handles World population follow their favourite football clubs and their favourite sports stars Increase in sharing of sports clips since 2016
How social media proved to be a positive tool for social media? Sports marketing Engagement Distribution of content and attracting new audience Fans get to stay updated about sports events and and engage in sports Building relationship Two-way Interaction Reduce marketing cost and increase sales by building relationship with public Athletes can connect with their fans and vice-versa
Increased sponsorship Social media gives an opportunity to athletes of all skill levels to become influencers and partner with brands Frees up athlete’s time Gives opportunity to athletes to pursue business or sponsorships to make more money Improved game attendance Marketing over social media can increase the attendance by updating schedule and sending emails Additional benefits of using social media for sports industry
Instagram Twitter Fans and athletes can engage through quick tweets as there are majority of twitter users Youtube Athletes can start their own channels to post interesting videos about game or personal life to gain subscribers Majority of fans follow their favourite athletes here and it allows the athlete to engage with fans Facebook Athletes and teams can share pictures and updates here Popular social media platforms
Sports personalities with highest number of followers Instagram+Twitter+Facebook Number 1- Cristiano Ronaldo Number 2- Neymar Number 3- Lionel Messi 399.6 million 236 million 230.1 million Number 4- LeBron James Number 5- Virat Kohli Number 6- David Beckham 121.8 million 117 million 112 million
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