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Communications, Community, Connections— Why We Blog @BarbChamberlain @BikeWA

Communications, Community, Connections— Why We Blog @BarbChamberlain @BikeWA @WomenBikeBlogs @BikeStyleLife #BikeSM. What Can You DO with a Blog?. Demonstrate expertise Build (or betray) relationships & trust Identify problems Provide customer service Ask & answer questions

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Communications, Community, Connections— Why We Blog @BarbChamberlain @BikeWA

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  1. Communications, Community, Connections— Why We Blog @BarbChamberlain@BikeWA @WomenBikeBlogs@BikeStyleLife #BikeSM

  2. What Can You DO with a Blog? Demonstrate expertise Build (or betray) relationships & trust Identify problems Provide customer service Ask & answer questions Connect people Show up in Google search results Share resources • Establish your professional persona & reputation • Spark conversations • Respond quickly to issues • Learn & teach • Promote events • Provide live coverage of events • Draw Web traffic • Convey identity & focus

  3. Blogging for Communications • We ARE the media • Your voice, your message • Shareable shareable shareable—if it’s not worth sharing, why are you posting it? • Email, Twitter, Facebook, LinkedIn, Pinterest, Flickr—whatever you create, share in multiple platforms • Dynamic content—more interesting than static web pages but also helps drive views of those underlying resource pages • Response space as needed

  4. Blogging for Community • Comments can foster a sense of community • Public /organizational sites: Publish a clear comment policy that provides legal protection and promotes civility and moderate comments • If your typical comment is more than two paragraphs long, you need a blog of your own • Links to other blogs/sites establish context for who/what you are • Link generously. It’s free.

  5. WomenBikeBlogs.com@WomenBikeBlogs • Grew out of a personal quest • Methodology=serendipity, data imperfect & incomplete • 818 found so far (176 appear defunct) • Local to international, amateur to professional • Every kind of riding: MTB, Tri, Road, Cross, Commuter, Touring, Crazy, Happy, Cheap, Expensive, Pretty, Muddy, Daily, Monthly, Yearly, Random….

  6. Cyclofemme, @30DaysofBiking, #Coffeeneuring & Other Fun • Themed blog posts or sites create common experiences and inspiration for your posts • Cyclofemme: Event promoted online • 30 Days of Biking: Site, hashtag, goal • #Coffeeneuring, #Errandonnee, & similar ideas: Connecting across cities and countries • What can you start in your area and spread via blog?

  7. Where Are Women Blogging in the US? Very Imperfect State Data • California—63 • Washington—43 • New York and Oregon—27 • Massachusetts and Colorado—19 • Pennsylvania and DC—13 • Texas—11 • Illinois—10 • Food for thought: How do these stats compare to women in office and Bike-Friendly State rankings?

  8. Where Are Women Blogging in the US? Very Imperfect City Data • Seattle: 33 • Portland, OR: 22 • New York City: 18 • San Francisco and DC: 13 • Chicago: 10 • Los Angeles: 9 • Boston: 8 • Boulder: 7 • Chicken & egg: Bike-friendliness first, then blogging? Or can lots of bike blogging invite women to ride?

  9. LinkedIn: Another Place to Connect • Not just an online resume: Personal interest groups as well as professional • Women in the Bicycle Industry, Bike Commuters, Bicycle to Work, Bicycle Industry Group, and many more • Build your activity there if you want to move into the bike world professionally • Biking as a common interest can be an entry point to a job opportunity in any industry

  10. Blogging for Connections • Personal connections IRL (In Real Life) • Link generously. It’s reciprocated. • Media relations if that’s part of your world • Offer to guest blog for existing blogs to get started without full commitment

  11. Communications, Community, Connections—Why We Blog Barb ChamberlainBicycle Alliance of Washington Work: Bicyclealliance.org, @bikeWA, Facebook.com/bicyclealliance barb@bicyclealliance.org@barbchamberlain Bike blog: Bikestylespokane.com, @BikeStyleLife Personal blog: biketoworkbarb.blogspot.com

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