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Building Community Connections through Tech Savvy Communications

Building Community Connections through Tech Savvy Communications. Rachel Hicks Assistant Director of Media Relations/Public Affairs Minneapolis Public Schools 4 February 2011. Technology Trends in School Communications. Real-time communication Two-way engagement through social media

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Building Community Connections through Tech Savvy Communications

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  1. Building Community Connections through Tech Savvy Communications Rachel Hicks Assistant Director of Media Relations/Public Affairs Minneapolis Public Schools 4 February 2011

  2. Technology Trends in School Communications • Real-timecommunication • Two-way engagement through social media • Use of videoto share information • Use of K-12 school phone apps

  3. Technology Trends in School Communications School communications must adapt to the new generations of students, parents and community members.

  4. Real-time Communication Electronic newsletters, School Messenger, SMS Text messages, parent forums, web publications, e-mail distribution lists for internal and external audiences….even apps for K-12 schools and universities. • Crisis situations • Facts are a form of rumor control • Drives engagement and advocacy

  5. Schools and Social Media • 20 percent of school districts report Facebook use. • 21 percent of school districts report Twitter use. • 28 percent of school districts report blog use. AASA national survey, 2009

  6. Free Agents • Coverage is no longer limited to the traditional media • Blogs • Social media • Citizen journalism • Content aggregators

  7. What’s the Point? • The value of these tech trends to the school community: • Inform • Engage • Promote

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