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Advanced Marketing

Due This Week : Vocabulary due Thursday with Journal and TEST Thursday Industry Certification Test Wednesday Presentations Tuesday on CS. Week December 16, 2013 – December 20, 2013. Advanced Marketing.

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Advanced Marketing

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  1. Due This Week: Vocabulary due Thursday with Journal and TEST Thursday Industry Certification Test Wednesday Presentations Tuesday on CS Week December 16, 2013 – December 20, 2013 Advanced Marketing DECA NEWS: Meetings held second Thursday of each Month – January 9 during the first half of FLEX – DECA at KGHS wishes you a Merry Christmas and a Happy New Year!

  2. Early Work: What are the Four Fred Principles? • Today’s Objective: Understanding Entrepreneurship/Customer Service • Activities • Vocabulary • Creation of Customer Service Presentations • From the information you gathered Friday, create a presentation on what you feel is great customer service – Consider that you own your own business and this program is what you would share with your employees. • You may use a “Top 10” format, reverse numbered (like David Letterman) format, or utilize a symbol to share your ideas. • Your presentation should be at least 6 slides – please print this off – 6 slides to a page – for grading purposes. • Save the presentation on the flash drive provided. • Remember to comment at http://users.kgcs.k12.va.us/blogit/dstrauss about Marketing NOW - “Helping Customers BUY” – Read this section at www.Themarketingteacher.com/NOW - comments due by 12/22/13 • Homework: Prepare for Customer Service Test Wednesday ☞Point of the Day: Fear nothing but to waste the present moment. Its good to be bad. Monday, December 16, 2013 Magical Monday– Manners Moment

  3. Early Work: When was the last time you did something extraordinary? • Today’s Objective: Understanding Entrepreneurship/Customer Service • Activities • Vocabulary • Customer Service Presentations – You will present your Customer Service Program to the class and ask for input. • Remember to comment at http://users.kgcs.k12.va.us/blogit/dstrauss about Marketing NOW - “Helping Customers BUY” – Read this section at www.Themarketingteacher.com/NOW - comments due by 12/22/13 • Homework: Marketing NOW – discussion Wed. ☞Point of the Day: Everyone makes a difference. The seaweed is always greener in somebody else’s lake! Tuesday, December 17, 2013 Tag It Tuesday – Name that Company

  4. Early Work: Do you make a daily conscious decision to make a difference? • Today’s Objective: Understanding Entrepreneurship/Customer Service • Activities • Marketing NOW Discussion • Customer Service Industry Certification Test • Complete presentations when everyone is finished with test if time • Remember to comment at http://users.kgcs.k12.va.us/blogit/dstrauss about Marketing NOW - “Helping Customers BUY” – Read this section at www.Themarketingteacher.com/NOW - comments due by 12/22/13 • Homework: Complete Comments on my page! ☞Point of the Day: Everything is built on relationships. The very things that held you down are gonna carry you up and up and up! Wednesday, December 18, 2013 Work Wear Wednesday & MKTG NOW Discussion

  5. Early Work: Newspaper Day – The Free Lance Star Do you feel that you have the ability to make a positive difference? • Today’s Objective: Understanding Entrepreneurship/Customer Service • Activities • Vocabulary Test Today! Also complete your JOURNAL Today! • Finish up any presentations from Tuesday. • Remember to comment at http://users.kgcs.k12.va.us/blogit/dstrauss about Marketing NOW - “Helping Customers BUY” – Read this section at www.Themarketingteacher.com/NOW - comments due by 12/22/13 • Homework: Complete Comments on my page! ☞Point of the Day: You must continually create value for others, and it doesn’t have to cost a penny! Just keep swimming! Thursday, december 19, 2013 Throw Back Thursday – Share a Weird Fact today!

  6. I always like to look on the optimistic side of life, but I am realistic enough to know that life is a complex matter! • Early Work: Have you received feedback that anything you have done has made a positive difference in another’s life? • Today’s Objective: Understanding Entrepreneurship/Customer Service • Activities • Vocabulary Test was taken yesterday – complete any makeup work • Social Networking Opportunity • Video with discussion Questions • Remember to comment at http://users.kgcs.k12.va.us/blogit/dstrauss about Marketing NOW - “Helping Customers BUY” – Read this section at www.Themarketingteacher.com/NOW - comments due by 12/22/13 • Journal – “My Holiday Plans” • Homework: Service Saturday is tomorrow! ☞Point of the Day: You can reinvent yourself regularly! Friday, december 20, 2013 Foxes Friday - The Week’s Wrap-Up & Good News!

  7. Vocabulary • Schedule • Scrambled Merchandising • Seasonal Discounts • Secondary Data • Selective Demand • Seller’s Market • Selling (Personal Selling) • Selling Process Steps • Services • Shoplifting • Ship-lifting Prevention • Shopping Good • Shortage • Shrinkage • Signage • Signature • Slogan • Social Classes • Sole Proprietorship • Source-Creditability Technique • Spam (Spamming) • Span of Control • Special Purchase • Specialty Advertising • Specialty Good • Split Runs • Sponsor • Sponsorship • Spotlighting • Stacked Bar Graph

  8. Understanding Entrepreneurship • Explain the concept of entrepreneurship • Describe the need for entrepreneurial innovations. • Customer Service Industry Certification • Everyone Pass!!! CTE Competencies Linked to SOLs Objectives for the week – TSWBAT:

  9. Success in our world today, no matter your trade or career, industry or profession, depends on customer service! Entrepreneurial survival depends on strong customer service programs and commitments from the owner of the company right on down to the bathroom cleaner! Taking the initiative and the extra step to create more magic for your staff and customers/guests is key in today’s world. Making it Real – Your weekly Activity

  10. R-E-S-P-E-C-T EVERYTHING!!! • Your supplies – bring your stuff every-day! Bring your book every-day! Bring your notebook & composition book every-day! Bring pen/paper/thinking cap/open mind ever-day! • Place all bags on the floor under your table! • Wait for Teacher instruction before beginning activity! • Passes out of Class - No Exit First 10/Last 10 • One person out of room at a time • Pass Board – USE IT! • Keep it short! • Stay in your seat until you are dismissed from class – the bell tells Teacher when class is over; Teacher then dismisses you. • No talking while Teacher or others have the floor. • Watch your language and mind your manners, please. • All School Rules will be followed without question. Classroom Proceduresthings you have to do!

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