Advanced Marketing

1. Due This Week: • Vocabulary due Friday & Test Friday • Name of your Research Business • (Operations Research Project Presentations Oct 9) Week September 23, 2013 – September 27, 2013 Advanced Marketing DECA NEWS:: Meetings held second Thursday of each Month. Membership due by next Monday! Pizza order forms and $$$ due by Friday! Field trip forms due by Friday!! Sign up to help with Fall Festival and other activities! Lots of fun & helping your community!

2. Early Work: What is Marketing Research? • Today’s Objective: Managing Marketing Information/Communicating in the Workplace • Activities • Vocabulary • What is Marketing Research? • Yahoo! • Green Book – Chapter 28 & 29 • LAP • Your Project – Pick Business • Homework: Who will you work with? What Business? ☞Point of the Day: Every business uses marketing research. Be Agreeable! Monday, September 23, 2013 Magical Monday– Manners Moment http://adage.com/article/digital/yahoo-picked-a-18-year-brand/243986/

3. Early Work: Why is Marketing Research important? • Today’s Objective: Managing Marketing Information/Communicating in the Workplace • Activities • Vocabulary – Due Friday • Discussion of project steps • Discussion of your business choices • Discussion of your partners • Determine your Calendar • Marketing Research in Action – You will take part! • http://www.deca.org/partners/75/ • Homework: Marketing NOW – discussion Wed. ☞Point of the Day: All businesses benefit from research. Keep it down (and rediscover silence)! Tuesday, September 24, 2013 Tag It Tuesday – Name that Company Library

4. Early Work: Who uses Marketing Research? • Today’s Objective: Managing Marketing Information/Communicating in the Workplace • Activities • Marketing NOW Discussion • Steps in Market Research – • Our first step – Identify the problem – Topic • Our second step – Overview of Objectives • ID business current program • Design research study • Conduct research • Based on findings, develop a strategic plan • Present findings • Homework: Meet with your business ☞Point of the Day: Businesses that do not pay attention to customers will make costly mistakes. Respect other people’s time! Wednesday, September 25, 2013 Work Wear Wednesday & MKTG NOW Discussion Library

5. Early Work: Newspaper Day – The Free Lance Star What is a Marketing Information System? • Today’s Objective: Managing Marketing Information/Communicating in the Workplace • Activities • How should you research this business? • Design your research study • Interviews with business owner – determine questions to ask • Focus groups – determine questions to ask • Surveys with employees – determine questions to ask • Surveys with customers – determine questions to ask • Surveys with potential customers – determine questions to ask • How to ask? When to ask? • Homework: Interviews & Surveys ☞Point of the Day: The information obtained from research helps businesses increase sales and profits. Respect other people’s Space! Thursday, September 26, 2013 Throw Back Thursday – Share a Weird Fact today! Orange Cow

6. Early Work: What business will you be working with for this project? • Today’s Objective: Managing Marketing Information/Communicating in the Workplace • Activities • Vocabulary Test & Vocabulary Due! • Write a letter or write a telephone script to your business owner/manager requesting a meeting (Include this in your appendix of your written project) • How is your research going? • Journal – “My School Week” • Homework: Interviews & Surveys ☞Point of the Day: Research helps businesses solve marketing problems. Apologize Earnestly! Friday, September 27, 2013 Foxes Friday - The Week’s Wrap-Up & Good News! Orange Cow

7. Please number and date your Vocabulary in your composition book! Vocabulary • Computerized Inventory Control System • Concessions • Consignment • Consumer • Consumer Buying Motives • Consumer Price Index (CPI) • Consumer Product Goods (CPG) • Consumer-Oriented Marketing • Consumption • Convenience Goods • Convenience Store • Cookie • Cooperative Advertising • Copy • Corporation • Cost Price • Credit • Credit’s Three C’s • CRT’s • Culture • Current Assets • Customer • Customer Traffic • Customer-Oriented Selling Approach • Debit Card • Decentralization • Demand • Demographics • Department Store • Depth

8. Managing Marketing Information • Explain the nature of sales forecasts • Identify tips/skills for navigating the Internet when conducting research • Conduct a marketing research project • Prepare a marketing research report • Present marketing research findings and recommendations • Use trade journals, periodicals, and electronic resources for research and professional development • Communicating in the Workplace • Reporting information/data in a written document • Reporting information/data in an oral presentation accompanied by visual presentation software or printed aides CTE Competencies Linked to SOLs Objectives for the week – TSWBAT:

9. Every entity – business, product, conference, idea, person – has a brand. And every business, product, conference, idea, person… you get the idea – must do research to be sure that they are continuing to satisfy the customer need! When that isn’t happening and the brand is worn out, upgrading & reshaping occur! Here is another ex: Making it Real – Your weekly Activity Why One College Sports Conference HAd to Build a Brand From Scratch Commissioner Mike Aresco on the Rush to Create the American Athletic Conference When it came down to keeping the Big East or a stack of cash, Commissioner Mike Aresco got the money -- but had to rebrand. http://adage.com/article/cmo-strategy/big-east-american-athletic-conference/244087/?utm_source=daily_email&utm_medium=newsletter&utm_campaign=adage&ttl=1379557398

10. R-E-S-P-E-C-T EVERYTHING!!! • Your supplies – bring your stuff every-day! Bring your book every-day! Bring your notebook & composition book every-day! Bring pen/paper/thinking cap/open mind ever-day! • Place all bags on the floor under your table! • Wait for Teacher instruction before beginning activity! • Passes out of Class - No Exit First 10/Last 10 • One person out of room at a time • Pass Board – USE IT! • Keep it short! • Stay in your seat until you are dismissed from class – the bell tells Teacher when class is over; Teacher then dismisses you. • No talking while Teacher or others have the floor. • Watch your language and mind your manners, please. • All School Rules will be followed without question. Classroom Proceduresthings you have to do!