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Advanced Marketing

Due This Week : Presentations on Monday Vocabulary Due & Test Friday Abstract #5 due Friday. Week December 9, 2013 – December 13, 2013. Advanced Marketing.

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Advanced Marketing

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  1. Due This Week: Presentations on Monday Vocabulary Due & Test Friday Abstract #5 due Friday Week December 9, 2013 – December 13, 2013 Advanced Marketing DECA NEWS: District Leadership Conference Tuesday! DECA Meeting Thursday –at FLEX in Auditorium then after school – Cookie Exchange & Wrap Party! Bring your gift donations and a batch or box of cookies to share!

  2. Early Work: Jimmy Johns delivers sandwiches to your house. Your bill is $17.00. You need to tip any delivery drivers 15% of the total bill. How much do you tip? • Today’s Objective : Developing & Understanding Product/Service Planning Skills & Positioning • Activities • Vocabulary • Finish all work on Fashion Promotion Papers and Presentations. • Be ready for presentations on Wednesday! • Remember to comment at http://users.kgcs.k12.va.us/blogit/dstraussabout Marketing NOW - “From any place to your PLACE” – Read this section at www.Themarketingteacher.com/NOW - comments due by 12/15/13 • Homework: Fashion Project presentations Wednesday ☞Point of the Day: The US fashion industry grew 4% in 2011, yielding total sales of $199 Billion. To Infinity…. And Beyond! Monday, December 9, 2013 Magical Monday– Manners Moment

  3. When you believe in a thing, believe in it all the way, implicitly and unquestionably! • Early Work: You just had your nails done for $45. You need to tip the manicurist at least 15%. How much do you tip? • Today’s Objective : Developing & Understanding Product/Service Planning Skills & Positioning • Activities DISTRICT LEADERSHIP CONFERENCE • Vocabulary • Students will be completing work on Vocabulary • Students will be reading articles left for them and writing summaries on these articles to turn in at the end of class. • Remember to comment at http://users.kgcs.k12.va.us/blogit/dstrauss about Marketing NOW - “From any place to your PLACE” – Read this section at www.Themarketingteacher.com/NOW - comments due by 12/15/13 • Homework: Marketing NOW – discussion Wed. ☞Point of the Day: Over 4 million people are employed by the US Fashion industry. Tuesday, December 10, 2013 Tag It Tuesday – Name that Company

  4. Early Work: Pizza Hut delivers pizza to your house. Your total is $27.00. you need to tip the driver 15% of the total bill. How much do you tip? • Today’s Objective : Developing & Understanding Product/Service Planning Skills & Positioning • Activities • Marketing NOW Discussion • Fashion Promotion Project Presentations • Remember to comment at http://users.kgcs.k12.va.us/blogit/dstrauss about Marketing NOW - “From any place to your PLACE” – Read this section at www.Themarketingteacher.com/NOW - comments due by 12/15/13 • Homework: Abstract due Friday ☞Point of the Day: New York and California are cities with the highest concentration of fashion designers When you’re footloose and collar-free, well, you take nothing but the best! Wednesday, December 11, 2013 Work Wear Wednesday & MKTG NOW Discussion

  5. Early Work: Newspaper Day – The Free Lance Star Your bill at O’Charley’s is $35.00. You generally need to tip servers 20% of your bill. How much do you tip? • Today’s Objective : Developing & Understanding Product/Service Planning Skills & Positioning • Activities • Discussion of Customer Service • Review of FRED FACTOR • Skim of FRED 2.0 • You Tube videos of Customer Service • Remember to comment at http://users.kgcs.k12.va.us/blogit/dstrauss about Marketing NOW - “From any place to your PLACE” – Read this section at www.Themarketingteacher.com/NOW - comments due by 12/15/13 • Homework: Abstract due Friday ☞Point of the Day: Men, Women, and Children’s apparel increased by 4%, 3%, and 6% respectively. Change is nature. The part we can influence. And it starts when we decide. Thursday, december 12, 2013 Throw Back Thursday – Share a Weird Fact today!

  6. Early Work: Your bill at Steak N’ Shake is $15.00. How much do you need to tip your server? • Today’s Objective : Developing & Understanding Product/Service Planning Skills & Positioning • Activities • Collect Abstract #5 • Vocabulary TEST • Investigation of Customer Service • Utilizing the Internet, investigate • what customer service is • how good customer service helps company profits in the US and globally • how bad customer service can destroy company profits in the US and globally • three successful businesses customer service programs • Prepare a 300 word report about your findings (NO COPY/PASTE! YOUR OWN WORDS PLEASE!) • Include a separate bibliography page with the websites you gathered your information from. • Remember to comment at http://users.kgcs.k12.va.us/blogit/dstrauss about Marketing NOW - “From any place to your PLACE” – Read this section at www.Themarketingteacher.com/NOW - comments due by 12/15/13 • Journal – “Customer Service – what it means to me” • Homework: Service Saturday is tomorrow! ☞Point of the Day:In 2010 each American household spent on average $1700 on apparel and footwear. The US is the largest importer of garments in the world! Nothing’s impossible! Friday, december 13, 2013 Foxes Friday - The Week’s Wrap-Up & Good News!

  7. Vocabulary • Pull Strategy • Purchasing • Push Strategy • Quantity Discounts • Question Mark • Questioning • Rack Jobber • Radio Advertising • Rational Buying Motives • Raw Materials • Receiving Process • Recruiting • Reference Group • Relativism • Resume • Retail Advertising • Retail Price • Retailer • Retailing • Return on Investments (ROI) • Risk • Risk Management • Sale • Sales Agent vs. Broker • Sales Forecast • Sales Quota • Sales-Oriented Selling Approach • Sample • Scanning • Scarcity

  8. Developing Product/Service Planning Skills • 77-Analyze the life cycle of an existing product or service.   • 78-Analyze a product line and a brand extension, using case studies.   • 79-Create a product extension for an existing product.    • Understanding Product/Service Positioning • 80-Describe the competitive positioning of an existing product or service.   • 81-Conduct a SWOT analysis to analyze the effects of competition on the selected product/service.   • 82-Develop a new positioning plan or a rationale for maintaining the existing positioning plan for an existing product or service.   CTE Competencies Linked to SOLs Objectives for the week – TSWBAT:

  9. No matter what the topic, idea, product or service, you have to come up with unique ways to promote, to advertise, to sell! So lets all become Fashionistas! Making it Real – Your weekly Activity

  10. R-E-S-P-E-C-T EVERYTHING!!! • Your supplies – bring your stuff every-day! Bring your book every-day! Bring your notebook & composition book every-day! Bring pen/paper/thinking cap/open mind ever-day! • Place all bags on the floor under your table! • Wait for Teacher instruction before beginning activity! • Passes out of Class - No Exit First 10/Last 10 • One person out of room at a time • Pass Board – USE IT! • Keep it short! • Stay in your seat until you are dismissed from class – the bell tells Teacher when class is over; Teacher then dismisses you. • No talking while Teacher or others have the floor. • Watch your language and mind your manners, please. • All School Rules will be followed without question. Classroom Proceduresthings you have to do!

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