Aims for our advert

2. Aims for our advert • Needs to be eye catching • Appealing • Different/original • Give dominos a good image • Effective • Simple

3. Target audience • There isn't a specific target audience because I think this advert can appeal to anyone, because the advert is different and the dominos will attract the audience to watch the advert, to then see at the end what the advert is advertising. • But it does appeal more people that like pizza, at different ages.

4. My main idea • My main idea is to link the dominos game with dominos pizza. • My idea is too have dominos from the game all lined up in a circle ready to knock over. They will swirl round in a circle until we get to the middle of a circle where there will a dominos pizza, then each slice of the pizza will disappear, where people have taken the piece.

5. Shots • At the beginning there will be close up shots of the dominos and then the camera will zoom out to show the whole thing. • There will be shots of the camera following the dominos round as they fall down but the main shot will be from above the dominos in a circle so the audience can see the dominos going round. • The last shot will be a close up of the last domino falling, then it will zoom back out and there will be a pizza in the middle and the slices of pizza will disappear. • After the pizza has gone the dominos logo will appear in the middle with the slogan.

6. Sound • There is going to be music in the background throughout the advert • Either using the song: -Dominos by Jessie J -or Girls Fall Like Dominos by Nicki Minaj

7. Why I chose this idea • I chose this idea because it has a obvious link with the word dominos • After looking at other domino adverts there's not a advert that is similar • It will be simple but effective • People will remember it • It advertises the brand as a whole