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Online Journalism 363

Online Journalism 363. DePaul University — Fall 2010 Mark Bieganski. What is microblogging ?. Service that allows users — not just journalists — to send out short bursts of information, usually 140 characters in length Information is being consumed in real time How can we consume it?

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Online Journalism 363

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  1. Online Journalism 363 DePaul University — Fall 2010 Mark Bieganski Mark Bieganski

  2. What is microblogging? Mark Bieganski

  3. Service that allows users — not just journalists — to send out short bursts of information, usually 140 characters in length • Information is being consumed in real time • How can we consume it? • Via your mobile phone • Through e-mail • Through Web sites • Through RSS readers Microblogging Mark Bieganski

  4. Allows users like you to follow, or subscribe to a user’s updates, or Tweets • But what makes microblogging so popular? Microblogging Mark Bieganski

  5. Ease of use! • Blogging can be intimidating (length of blog posts, frequency, etc.) • 140-character posts are easy cheesy • Most popular microblogging site is? Microblogging Mark Bieganski

  6. In just three years since its 2006 launch, Twitter has grown to more than 44.5 million users • Sites like Facebook and Twitter are good examples of “ambient intimacy” • Explanation • But what do I microblog? Twitter Mark Bieganski

  7. Quick updates on what you’re doing • What you’re thinking • Links to articles or things you like • Retweets of articles or things that people you follow like • Interview questions • Finding sources • Breaking news • Conversation Microblogging Mark Bieganski

  8. Twitter’s big break • SXSW in 2007 • Number of Twitter users doubled in less than a week • Twitter and breaking news • Then: Users had to wait for organizations to publish breaking news on their sites, like a plane crash, etc. • Now? • San Diego wildfires in 2007 • Journalists Nate Ritter and Dan tentler Microblogging Mark Bieganski

  9. Journalists are trained to think big, now have to think small, but can use it to their advantage • As of February 2009, more than 1,300 separate Twitter accounts just for newspapers alone. • Twitter and breaking news: • Crash on the Hudson River in 2009 Microblogging Mark Bieganski

  10. Twitterfeed: What is it? • Pluses and minuses • How can Twitter help you with an interview? • How can it help you with sourcing? • The Twitter 80-20 rule: • 80 percent of your content should add something of value • 20 percent can be posts that are self-promoting (links to your stories, etc.) Microblogging Mark Bieganski

  11. Importance of social media to you • What are you going to do with Twitter? • Come up with a plan • Are you trying to build an audience? • Connect with your friends? • Build a network • Twitter badge • Organization: Should reflect the name of your brand • Personal: Your real name preferred Microblogging Mark Bieganski

  12. DM • Direct message, allows you to privately message a user • @ reply • @ symbol precedes a Twitter ID and allows you to reply, or message a person in public • Tweet • Sending a message on Twitter • RT • Retweet: Reposting another person’s link • Hashtag • A label for a trending topic Twitter lingo Mark Bieganski

  13. Post: Remember the limit • Read: Allows you to read in real-time the tweets of users you’re following • Reply: Reply to someone • Direct message: Direct message a person’s name Four main Twitter uses Mark Bieganski

  14. Best way to find users is to post good, relevant content • When you find great information, don’t be shy in sharing it Microblogging Mark Bieganski

  15. What are you reading? • What are you thinking? • What are you doing later? • What are you liking on Twitter? Ideas on what to post Mark Bieganski

  16. Through their sites • Through Google • Search on Twitter • Search.twitter.com • Who’s following you? • Who’s following others? • Who are others following? Finding people Mark Bieganski

  17. On Twitter: • Share your Twitter badge with the class Twitter handle: @jourdepaul363 • Follow your classmates on Twitter once • Find 30-plus people to follow on Twitter • People, celebrities, news organizations, etc. • By Thursday: • Add at least 3 links/updates per day to your Twitter handle (total of nine updates) • Use the retweet tool • Use the @reply tool In-class assigment Mark Bieganski

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