The Venture Plan

1. The Venture Plan An Introduction

2. Six Reasons for a Business Plan • Helps identify your market, understand your customers and get to know your competition • Shows that the venture can work, forces you to take a realistic view of your idea • Introduces you to others as a detailed planner • Help you determine how much financing you will need • Identifies targets that will help you evaluate and improve your business performance • Makes day-to-day management easier, as it outlines daily procedures

3. The Mission Statement • A venture plan should open with a mission statement that captures the attention and interest of people • A good mission statement • Clearly identifies the type of venture • The products or services it will deliver • The overall philosophy or purpose of the company • Explain how the venture will meet the needs and wants of customers

4. The Mission Statement • A mission statementis a written, easy-to-remember sentence; a short list of bullet points; or paragraph illustrating a business' goals and purpose. It has one common function: to guide you and your employees in making critical decisions that effect the direction of your  company. • A mission statementidentifies your company to its customers, vendors, the media and others that will be using or requiring its services or products.

5. The Logo • A logo is an accepted generic term for all symbolic ways to create a brand • Include trademarks, trade names, brand marks, logo types, and corporate symbols • Consist of 3 different forms: • Monogrammatic logo • Visual logo • Abstract logo

6. Monogrammatic Logo • These logo’s use stylized lettering to create a logo • Usually, it is the letters in the companies name but doesn’t need to be

7. Visual Logo • These logos try to reflect a quality of the product or company though a picture • These links can be direct or indirect

8. Abstract Logo • These logos use random lines, designs, and colours to create an image that becomes associated with their brand

9. Combination Logo • These logos combine different elements to create their logos • Usually a combination of monogramatic (name) and either visual or abstract

10. Slogans • A slogan is a short, catchy phrase that is always attached to a company’s name and logo • It helps to create top-of-mind awareness • Think of the following companies slogans: • Harveys, McDonalds, Dairy Queen, • UPS, Ford, Chevy • Nike, DeBeers, Walmart • Molson, Milk, eggs • You must distinguish between a slogan and the mission statement.