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1. Data Exchange A Smarter Business Strategy to be at the top • www.audienceprime.com

2. Table of Contents 1 2 3 4 5 6 6 What is Data Exchange Who can use Data Exchange Data Exchange Benefits Agencies Marketers Publishers audienceprime helps in Data Exchange

3. What is Data Exchange? A meaningful exchange of data between the brand and business entities is known as Data exchange. Data exchange also helps in handling your marketing and advertising in an effective way as it provides new access to data points around the globe to cater to data-driven marketing activities. www.audienceprime.com 1

4. Who can use Data Exchange? Data gives powers to businesses, that power which they had it all these years but never have been utilized in a proper way. With the advent of data-driven marketing technologies, brands have acquired a higher value of collective data information. Data exchange lets you build an integrated and consistent database of an entity. Collective data knowledge of your audience from multiple resources or a 360-degree view of the customer helps in creating an efficient & loyal audience base. www.audienceprime.com 2

5. Agencies Data exchange helps the agencies act at par and excel past expectations by presenting them with the new access of data which they haven't been privileged to use earlier. With data exchange, they can improve their targeting and probably would find look-alike audiences who are likely to convert. www.audienceprime.com 3

6. Marketers Data exchange empowers marketers to know more about their valuable customers and quickly identify and target more like them. Data exchange lets the marketers learn more about their audiences like their interests, preferences, habits & more. And once you have identified your ideal customers, it would help you target more customers with the same features. And there you can extend your reach or audience network with data exchange seamlessly. www.audienceprime.com 4

7. Publishers Publishers utilize data exchange for retaining & making new customers as well. They use data exchange to increase their Click-through rate (CTR), increase their conversions and keep their customers happy. Publishers utilize data exchange for retaining and making new customers as well. They use data exchange to increase their Click-through rate (CTR), increase their conversions and keep their customers happy. www.audienceprime.com 5

8. How audienceprime helps in Data Exchange? audienceprime is a unique multichannel marketing solution where you can easily onboard your audience data & enriches it by augmenting rich and diverse third-party data. audienceprime also lets you reach your offline customers online smoothly without any interruption. You can also identify and define your audience traits & segment it relevant to your business for effective targeting and better insights.You could also identify the best customers & extend your audience network by purchasing 3rd party audience segments from audienceprime data marketplace. www.audienceprime.com 6

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