1 / 9

Mobile Experience Meeting

Mobile Experience Meeting. Copenhagen 2007-06-19. Per Värnholm AB Storstockholms Lokaltrafik. About SL and the Greater Stockholm Area. Greater Stockholm Area 1 900 000 inhabitants 20 % of the Swedish population SL 500 lines (bus, metro, train, light railway) 6 000 stops

audra
Download Presentation

Mobile Experience Meeting

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Mobile Experience Meeting Copenhagen 2007-06-19 Per Värnholm AB Storstockholms Lokaltrafik

  2. About SL and the Greater Stockholm Area Greater Stockholm Area • 1 900 000 inhabitants • 20 % of the Swedish population SL • 500 lines (bus, metro, train, light railway) • 6 000 stops • 670 000 travellers every weekday (2 383 000 boardings) • 80% of the inhabitants travel by SL at least once a month

  3. SL Internet • sl.se since 1998 • wap.sl.se (wml) since 2000 • mobil.sl.se (xhtml) since 2006 Statistics (average per day May 2007) • sl.se: 105 000 visitors • mobil.sl.se: 26 000 hits (not including jpl) • wap.sl.se: 5 600 hits (not including jpl) • Journey planner: 207 000 requests

  4. Services today – mobil.sl.se and wap.sl.se • Journeyplanner – HaCon • Inhouse developed services • Realtime information for a selection of lines • Disruption information • Information about sms-tickets and zones • Contact information and contact form. • Personalization, Mitt SL - settings stored in sl.se • Based on static html/wml – editors can’t update information

  5. Upcoming • mobil.sl.se based on Epi server cms. • Possibility for editors to more easy publish news, or other content of current interest • Enhanced device handling • New design for mobil.sl.se • New real time information for all lines (by Trivector/Hogia/Init) • New disruption information by (Ciber/Hogia) • Real time/disruption information in jpl • Advanced settings in jpl • Possibility to store Mitt SL-settings in mobile

  6. Current design wap.sl.se mobil.sl.se

  7. New design (proposal)

  8. The users • Survey made by SL marketing analyzis department in january 2007 • 1011 inhabitants in Greater Stockholm area, 15-74 years old with access to the Internet. • 99% have heard about sl.se. • 95% have used sl.se • 43% use sl.se at least once a week. • 68% have heard about SL’s mobile services • 20% use mobile Internet services • 18% have used SL’s mobile services • 52% says that printed time tables can be replaced by the jpl

  9. Have a nice summer!

More Related