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The new economy: Learning Objects Business Perspective Intrallect Seminar 23rd October 2003

The new economy: Learning Objects Business Perspective Intrallect Seminar 23rd October 2003. Agenda. Royal Bank of Scotland Group Story of E-learning at RBS “Access to Learning” - A2L Making it happen Our challenges. Multi brand strategy. World Banks Market Capitalisations.

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The new economy: Learning Objects Business Perspective Intrallect Seminar 23rd October 2003

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  1. The new economy: Learning ObjectsBusiness PerspectiveIntrallect Seminar23rd October 2003

  2. Agenda • Royal Bank of Scotland Group • Story of E-learning at RBS • “Access to Learning” - A2L • Making it happen • Our challenges

  3. Multi brand strategy...

  4. World Banks Market Capitalisations 31 Aug 2003 £bn 1. Citigroup 141.2 2. HSBC 88.2 3.Bank of America 75.1 4. Wells Fargo 53.1 5.RBS 46.3 6. JP Morgan Chase 43.9 7. UBS 42.8 8. Wachovia 35.8 9. Barclays 30.1 10. US Bancorp 29.0

  5. Structure… worlds we work in GROUP CORPORATE FUNCTIONS • Legal • Finance • Human Resources • Risk • Strategy • Investor Relations • Corporate Affairs • Audit/Compliance Retail CBFM Wealth Management Retail Direct RBS Insurance Manufacturing Citizens Financial Group Ulster Bank Group

  6. Push to Pull… The RBS e-Learning Story Learner Learner Learner Centralised Training Learner Learner Learner • Pre-1995: Training Centre - chalk and talk generic curriculum • 1997: Move to Training Consultancy • 1998: Building the Business Case for e-learning • Initial e-learning model catalogue oriented • Network of dedicated PC’s now in 1,800 locations • 450+ hours of interactive content structured into programmes “Catalogue control”

  7. A2L: E-Learning? The RBS Definition From “e-learning means hours of online training…” to a broader understanding that it incorporates “The use of e-technology to manage, co-ordinate or do learning…”

  8. Learning Objects learning object: ...”an aggregation of one or more digital assets, incorporating meta-data, which represent an educationally meaningful stand-alone unit.” Dalziel, 2002

  9. Learning Objects in RBS speak … ...any asset, piece of information, interaction or experience that results in learning and impacts positively on job performance

  10. Learning Objects in business speak • Our aim is to: • provide choice to the learner • put the learner at the centre of platform and content design • enable learner autonomy • create a “push/pull” strategy in which the learner profile is integral

  11. Learner Centric: Push/Pull Learner Learner Learner Face:face Distance Learning E-Library Virtual Classroom KM Database Learner Communities of expertise Internet/ intranet Online Mentor Business Schools Learner 3rd Party Content

  12. What is Access to Learning? • the right amount of learning at the right time to support business problem resolution • catering to diversity whilst sharing the best content • accessibility to learning opportunities • intelligent guidance around learning objects to enable informed decision making • Reduction in “training time” & increase in learning opportunities • learning becomes an integral “on the job” experience

  13. RBS imperatives... • Need to anticipate & respond to rapid change • Diversity & scale • Fixed costs - variable costs • E-commerce • Professional development: the retention factor • Need to collaborate to succeed • Business Performance

  14. Some final thoughts & challenges... Learning Object Economy challenges us to: • define what constitutes an educationally meaningful stand alone unit • avoid the pitfall of transferring direct from classroom to online • design learning objects for A2L • create a taxonomy that enables the learner to search in addition to defining the size and shape of the learning gap • create supportive ownership models

  15. Questions...

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