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Building Designers Aus WA The Chris & Anni Show. 1 June 2012 Mt Lawley Western Australia. Future Trends : Sustainability in the Next 20 Years ?. Annimac / Anni Macbeth. www.annimac.com.au.
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Building Designers Aus WA The Chris & Anni Show 1 June 2012 Mt Lawley Western Australia Future Trends : Sustainability in the Next 20 Years ? Annimac / Anni Macbeth www.annimac.com.au
Exponential Speed of change
Peak Oil No petroleum products Transport costs soar Furniture textiles computers iphones pharmaceuticals shoes pens ….. Queue for petrol - California Grounded – no fuel
Global Financial Crisis Evolution ? Economic power shift to AustralAsian bloc
Technology & human values D Suzuki
Technology : driving all change for example : 70 % of jobs in 2032 don’t exist now because 80 % of technology in 2032 not thought of yet
How Smart is Your Home ?Diane Cook Science 30 Mar 12 Ambient intelligence : 3 areas in home health monitoring eg dementia early warning energy efficiency eg load shedding social computing eg patterns facilitated Cautions re privacy ( digital trails ) & security
Coming soon to your home? In an ambient intelligent home, sensors collect information about the environment and the residents. D J Cook Science 2012;335:1579-1581 Published by AAAS
Four Forces in I Technology Cloud computing - hire as you use Social Media - global Village Well Mobility - anywhere anytime anyhardware Information - Big Data
People & Lifestyles = • attitudes + • values + • choices All now impacted by Social Media
Social Media : • Interactive • User generated content • Immediate • Mass access Def: online & mobile tools enabling easy communication via internet to share info & resources www.annimac.com.au
Social Media allow firms to engage in timely and direct end-consumer contact at relatively low cost and higher levels of efficiency than can be achieved with more traditional communication tools. Why Social Media for Building Designers from Users of the world, unite! The challenges and opportunities of Social Media Andreas M. Kaplan, Michael Haenlein 2010
Power & Speed of Social Media : A Lesson Dave Carroll vs United Airlines protest song on YouTube : 150 000 hits in 1 day 500 000 hits in 3 days 5 million hits in 4 wks est. cost to UA : $5 billion www.youtube.com/watch_popup?v=5YGc4zOqozo
Social Media : stats 2012 Facebook : 1 billion users per day Twitter : 555 million Google : 170 million LinkedIn : 150 million Pinterest : 12 million
Social Media : more stats • Biz USA 2012 • 36% users for brand related content • 50% follow brands • 75% biz use Twitter for marketing • 41% Class 2011 used SM in job search • 31% CEOs rate SM as high priority
Social Media : more stats Biz USA 2012 • 57% biz increasing SM budget this year • 1 in 3 small biz use SM • 89% ad agencies use Facebook for all clients • 39% ad agencies use Twitter for clients • 36% ad agencies use YouTube for clients
Technology Trends : Glass A Day With Glass - Corning http://www.youtube.com/watch?feature=iv&src_vid=6Cf7IL_eZ38&annotation_id=annotation_424843&v=jZkHpNnXLB0 5 min video on YouTube Also : A Day With Glass 2 – Extended 6 mins
Generational Differences 1. Speed 2. Relationships
Generations : now : 20 yrs time : BB 50s - 60s 70 – 80s X 30s - 40s 50 – 60s Y 20 s - 30s 40 – 50s Z younger 20 – 30s androids ?
Today’s children are creating their future now The first generation of children to do so ever.
She is likely operating in 4 or 5 worlds simultaneously
Kids live in quantum worlds Flitting between parallel universes at whim Never before possible
They are social media
Hot young employees Need Want Comfort Zone • Passionate – value driven • Team + personal relationships • Short term fast involvement • Multi channel activities • choices no spin • very short term goals • flexibility innovation • real positive outcomes
thank youcontact me :annimac@annimac.com.au www.annimac.com.au
Shopping Centres Lifestyle Centres : • blur 3D & Virtual realities • options - global • multi experiential incl wifi’d • multi relationships • instantly changing • Pop Up retail
Retail : Lifestyle Centres Dubai 2008 3.8 m ft2 leasable aquarium + ice rink + 5 hotel
Greenest Museum ? California Academy of Sciences by Renzo Piano Living roof 2.5 acres
69% of women use social media sites (sms) 60% of men 54% women use daily 42% men 95% ages 12-17 now online 80% use sms 83% ages 18 – 29 use sms 70% ages 30 – 49 51% ages 50 – 64 33% over age 65 Internet users & Social Media May 2011 USA
Report : Social networking sites and our lives - How people’s trust, personal relationships, and civic and political involvement are connected to their use of social networking sites and other technologies