What does the Future Hold : A Generational View annimac.au

1. CALM Parks & Visitor Services Workshop : Annimac 28th September 2004 Futurist What does the Future Hold : A Generational Viewwww.annimac.com.au

2. Rate of Change • 15 minutes - new technology • 15 days - new product / service • 15 seconds - new web site Change we experience inone day Our Grandparents did inone year

3. Driving the speed of change Technology : In 2020 70% of job types do not exist now 80 % technology not thought of yet

5. Likely jobs in next 10 years : • Director of Emerging Thought • Chief Zookeeper • Creative Undertaker • Thought Jockey • Chief Imagination Officer • Hacker Relations Manager • Valuer of Intangible Assets * • Human Interface Manager * • *Exists 2003

7. Generations Baby Boomers b 1945 – 60 age 45 - 60 fewer males Generation X 1960 – 75 30 - 45 largest number DotComs 1975 – 90 15 – 30 first wired gen Ferals 1990 – 05 0 - 15 fewest - ½ GenX

9. Baby Boomers 45 - 60 Married or divorcedEmpty nesters Retired or part time workers Downsizing lives Set relationships Sense of community Material status Male Identity from job Medium term planners Travellers or homebodies Seek new safe experiences Security conscious Health conscious Defer to authority Love/hate change

10. Generation Xers30 – 45 • Single Childless Net Dating • Mobile nfa Renters • Varied lifestyles • Materialism assumed Global i.d. • Short term planners • Multi careers SOHO • Risk takers Fast decisions • Environmental values • Defer to heroes • Personal journey • Expect & accept change

12. DotComs 15 – 30 Temporary pairing Group socialising No careers Own path Parental home Global i.d. Internet relationships Non consumers I.d. from activity Wired Immediacy Multi channeled Multi actions Planetary group mission Cluetrain Manifesto Temporary deference Need & welcome change

14. Ferals0 – 15 No patterns Wired into global village Global momentary limitless relationships Global i.d from self values Parental home Future jobs unimportant Planetary mission Non consumers Unlimited mind channels Very immediate & long term views No deference Respect when needed Live change & ignore barriers

16. CHANGING ATTITUDES TO LAND 20th C : SCIENTIFIC VIEW 21st C : TRADITIONAL VIEW Nature is wild savage wasteland Nature is holy sacred alive Man needs to dominate Man is spiritually within nature Land is property to be commercially divided Land is origin and unity of life Nature source of exploitable commodities Man responsible for harmony of nature Man extracts all unilaterally Man reciprocates – gives back to nature

17. CHANGING ATTITUDES TO LAND Violations made vague or uncertain by science Man’s violations of nature of serious concern Universe as mostly static physical objects Universe elusive interplay of natural forces Science will explain all eventually Nature not fully knowable by rational mind Language is aggressive & manipulative Language is gentle & accommodating Sense of separateness from other life forms Sense of kinship , empathy with all life forms Sense of superiority over other life forms Each species has rich gifts & powers Religious beliefs above nature Religious beliefs within and level with nature

18. CHANGING ATTITUDES TO LAND Knowledge removed from, ignores experience Knowledge based on long life experience Scientists agree on truths of natural world Natural world determines truths.

19. Summary : Thriving into Future • rapid rate of change • major shift in people values • major shift in corporate values • focus on relationships • options Work / Life styles • individual responsibility • young leading change • healthy sustainability coming.

20. thank you www.annimac.com.au