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Is Life Getting Better or Worse ? A Generational View annimac.au

Methodist Ladies College : June 2004 Annimac Futurist. Is Life Getting Better or Worse ? A Generational View www.annimac.com.au. Rate of Change. 15 minutes - new technology 15 days - new product / service

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Is Life Getting Better or Worse ? A Generational View annimac.au

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  1. Methodist Ladies College : June 2004 AnnimacFuturist Is Life Getting Betteror Worse ?A Generational Viewwww.annimac.com.au

  2. Rate of Change • 15 minutes - new technology • 15 days - new product / service • 15 seconds - new web site Change we experience inone day Our Grandparents did inone year !

  3. Driving the speed of change Technology 70 % of jobs in2020 do not exist now because 80 % technologynot thought of

  4. Likely jobs in next 10 years : • Director of Emerging Thought • Human Interface Manager * • Creative Undertaker • Thought Jockey • Chief Imagination Officer • Hacker Relations Manager • Valuer of Intangible Assets * • Chief Zookeeper • *Exists 2003

  5. 21 C Nature of Work • Team based • Project based • Multi tasked • Flat decision making • Skill based leadership

  6. 21 C Nature of Employment • Mon – Fri 9 – 5 disappearing • Contract work • Part time jobs • Self employment

  7. Huge Paradigm Shift : • From : • masculine paradigm - logical • wealth driven • problem focussed • existing processes • To : • feminine paradigm - intuitive • values driven • create goals • innovate processes

  8. Huge paradigm shift Create change : MasculineFeminine by using fear by using hope use desperation use inspiration go for win-lose go for win-win

  9. Generations Baby Boomers b 1945 – 60 age 45 - 60 fewer males Generation X 1960 – 75 30 - 45 largest number DotComs 1975 – 90 15 – 30 first wired gen Ferals 1990 – 05 0 - 15 fewest - ½ GenX

  10. Baby Boomers 45 - 60 Married or divorcedEmpty nesters Retired or part time workers Downsizing lives Set relationships Sense of community Material status Male Identity from job Medium term planners Travellers or homebodies Seek new safe experiences Security conscious Health conscious Defer to authority Love/hate change

  11. Generation Xers30 – 45 • Single Childless Net Dating • Mobile nfa renters • Varied lifestyles Global i.d. • Materialism assumed • Short term planners • Multi careers SOHO • Risk takers fast decisions • Environmental values • Personal journey • Defer to heroes • Expect accept change

  12. DotComs 15 – 30 Temporary pairing Group socialising No careers own path Parental home Global I.d. Net relationships Non consumers I.d. from activity Wired immediacy Multi channeled multi actions Planetary group mission Temporary deference Need & welcome change

  13. Ferals0 – 15 No patterns Wired into global village Global momentary limitless relationships Global i.d from self values Parental home Future jobs unimportant Planetary mission Non consumers Unlimited mind channels Very immediate & long term views No deference Respect when needed Live change & ignore barriers

  14. Summary : Better or Worse • rapid rate of change • major shift in values • relationships focus • options Work / Life styles • individual responsibility • young rule change • healthy sustainability coming.

  15. thank you WWW.ANNIMAC.COM.AU

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