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SCIENCE COMMUNICATION a scientist’s survival kit. A book presented by the Conference of Italy’s Deans of Science. SCIENCE COMMUNICATION a scientist’s survival kit. The idea More media-savvy scientists = better relations between science and society = more young talents in science
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SCIENCE COMMUNICATION a scientist’s survival kit A book presented by the Conference of Italy’s Deans of Science
SCIENCE COMMUNICATIONa scientist’s survival kit The idea More media-savvy scientists = better relations between science and society = more young talents in science = more physicists in the job market (among many more other things)
SCIENCE COMMUNICATIONa scientist’s survival kit FOREWORD What do scientists have to do with the media world?
SCIENCE COMMUNICATIONa scientist’s survival kit Best selling science writers (1) Albert Einstein, Stephen Hawking, Richard Dawkins, Stephen Jay Gould, John D. Barrrow, Edward O. Wilson, Luigi Luca Cavalli Sforza, Martin Rees, Konrad Lorenz, Antonio Damasio,George Gamow, Steven Pinker… ould, Dawkins, Wilson, Cavalli Sforza, Lorenz, Damasio, Pinker, Hawking
SCIENCE COMMUNICATIONa scientist’s survival kit Best selling science writers (2) Matt Ridley, Sir David Attenborough, Simon Singh, Isaac Asimov…
SCIENCE COMMUNICATIONa scientist’s survival kit CHAPTER 1 What do you find when you get out of the ivory tower?
SCIENCE COMMUNICATIONa scientist’s survival kit Listen before speaking
SCIENCE COMMUNICATIONa scientist’s survival kit The future is arriving - faster and faster
SCIENCE COMMUNICATIONa scientist’s survival kit CHAPTER 2 What are the rules of the media world?
SCIENCE COMMUNICATIONa scientist’s survival kit Double helix, double communication
SCIENCE COMMUNICATIONa scientist’s survival kit CHAPTER 3 Is communication just a matter of creativity?
SCIENCE COMMUNICATIONa scientist’s survival kit Looking into the public’s mind
SCIENCE COMMUNICATIONa scientist’s survival kit CHAPTER 4 How do you become a science writer?
SCIENCE COMMUNICATIONa scientist’s survival kit The skills of a science writer fiction writer + essayist + teacher + advocate + artist
SCIENCE COMMUNICATIONa scientist’s survival kit CHAPTER 5 How do you use journalists?
SCIENCE COMMUNICATIONa scientist’s survival kit Working together
SCIENCE COMMUNICATIONa scientist’s survival kit CHAPTER 6 “The medium is the message”: what can it mean?
SCIENCE COMMUNICATIONa scientist’s survival kit Dulcis in fundo • only 150 pages • e-book • free www.con-scienze.it